MAM
Charging the brand Anand Kumar plugs into Olectra Greentech
MUMBAI: When electric mobility shifts gear, branding follows suit. Olectra Greentech Limited has strengthened its leadership bench with the appointment of Anand Kumar as head of brand, marketing, digital and communications, signalling sharper focus on storytelling as the company accelerates its growth in India’s EV ecosystem.
Kumar brings close to 15 years of experience across brand strategy, integrated marketing communications, digital marketing and corporate communications. In his new role, he will be tasked with building brand salience, sharpening Olectra’s market narrative and aligning marketing strategy with the company’s long-term business and leadership ambitions in a rapidly evolving electric mobility landscape.
Prior to joining Olectra Greentech, Kumar played a defining role in building the SWITCH Mobility brand from the ground up, including leading multiple landmark launches such as India’s first electric double-decker bus. His career also includes senior marketing roles at Ashok Leyland, Panasonic and Askme.com, where he drove high-impact initiatives across both traditional and digital platforms.
His work has earned wide industry recognition, with honours including Times 40 Under 40 (2025), Best EV Brand Manager of the Year (2025) and ET Best Brand Manager of the Year (2021). An alumnus of IIM Bangalore, Kumar holds an MBA and PGDED, is a frequent guest lecturer at leading management institutes, and is known for his focus on simplicity, purposeful storytelling and building brands designed for long-term relevance.
With electric mobility moving firmly into the mainstream, Olectra’s latest leadership addition underlines a clear belief: in the EV race, how the story is told can be just as important as how far the vehicle goes.
MAM
Priyanka Dhar joins as client lead at Wavemaker WPP Media
Dhar steps into Wavemaker to lead Perfetti with strategy, speed and results
MUMBAI: Priyanka Dhar has taken over as client lead at wavemaker, the wpp media agency, steering the Perfetti account from February 2026. Dhar moves into the role after more than 2.5 years managing non-biddable delivery for tccc, where she focused on customer-centric media solutions, ROI-driven media management and innovative buying strategies aligned to brand objectives.
Dhar’s remit spans complete SLA adherence, collaborative agency partnerships and high-value media outcomes. Her work has consistently prioritised impactful storytelling, business insights and measurable results, cementing her reputation in media circles.
Before wavemaker, Dhar spent three years as delivery lead – non-biddable at wpp media, and held senior roles across omd worldwide, transsion holdings, groupm, star news, maxus, madison communications and mudra communications. Her portfolio covers brands including Bharti Axa Insurance, SC Johnson, Dabur, General Motors, Itel, Tecno, Oraimo and TCCC.
Across roles, Dhar’s responsibilities have spanned end-to-end media strategy, agency handling, budget forecasting, performance reporting, competitive analysis, team management, and driving innovative integrations across tv, print, digital and social.
At transsion holdings, she led pan-india marketing initiatives across offline, digital and social platforms for multiple brands. At radio and media agencies, she oversaw 360-degree amplification ideas, brand custodianship, annual strategy presentations and deal evaluation, consistently hitting client KPIs.
Dhar’s career trajectory reflects a blend of strategic thinking, executional precision and market insight. From grassroots media planning to high-level client delivery, she has built a track record of marrying innovation with business outcomes.
At wavemaker, she is set to leverage this experience to deliver scale, speed and sharp execution for Perfetti, while pushing boundaries in brand development strategy, competitive analysis and cross-platform media activation.
In a sector driven by velocity and results, Priyanka Dhar’s move underscores a clear mantra: combine business insight with creative execution, and the numbers follow.
