MAM
Charging the brand Anand Kumar plugs into Olectra Greentech
MUMBAI: When electric mobility shifts gear, branding follows suit. Olectra Greentech Limited has strengthened its leadership bench with the appointment of Anand Kumar as head of brand, marketing, digital and communications, signalling sharper focus on storytelling as the company accelerates its growth in India’s EV ecosystem.
Kumar brings close to 15 years of experience across brand strategy, integrated marketing communications, digital marketing and corporate communications. In his new role, he will be tasked with building brand salience, sharpening Olectra’s market narrative and aligning marketing strategy with the company’s long-term business and leadership ambitions in a rapidly evolving electric mobility landscape.
Prior to joining Olectra Greentech, Kumar played a defining role in building the SWITCH Mobility brand from the ground up, including leading multiple landmark launches such as India’s first electric double-decker bus. His career also includes senior marketing roles at Ashok Leyland, Panasonic and Askme.com, where he drove high-impact initiatives across both traditional and digital platforms.
His work has earned wide industry recognition, with honours including Times 40 Under 40 (2025), Best EV Brand Manager of the Year (2025) and ET Best Brand Manager of the Year (2021). An alumnus of IIM Bangalore, Kumar holds an MBA and PGDED, is a frequent guest lecturer at leading management institutes, and is known for his focus on simplicity, purposeful storytelling and building brands designed for long-term relevance.
With electric mobility moving firmly into the mainstream, Olectra’s latest leadership addition underlines a clear belief: in the EV race, how the story is told can be just as important as how far the vehicle goes.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
