MAM
Channel UFX signs on Aidem Ventures for its ad sales
MUMBAI: Channel UFX, the youth entertainment and music channel catering to the South market with its edgy, across-the-board programming mix, has commissioned its ad sales duties to Aidem Ventures.
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Usman Faheed feels with a large team of people who are media as well as genre specialists Aidem Ventures will help them become a stronger brand
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Channel UFX offers a mélange of meticulously crafted programming from international to Bollywood and South Indian music. It maintains competitive standards with a dash of Indian flavour. VJ Paloma, Sherif, Rochelle and Craig hosting talk shows, reality shows, game shows, celebrity interviews, gossip segments, automobile, technology, food and fitness features, exciting contests, trivia, laugh out loud segments and voyages into the lives of the rich and famous, is what Channel UFX is all about. It is a whole new world of boundless entertainment and spectacular visual extravaganza. It is a one-stop-channel for all things Youth.
The 2013 line-up consists of four fresh, new shows over and above the regular line-up. There’s a show called Tech In. Mobiles, gaming consoles, software, mp3 players, notebooks is what this show is all about. It features new arrivals; tips on how to care for gadgets and an exclusive gaming segment featuring a variety of games that are currently in vogue.
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Vikas Khanchandani believes the channel is going to reconstruct market boundaries to create and capture an enormous new segment
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Another new show Voices allows people to record their video requests, ask questions to celebrities using the cameras on their cell phones or computers. The channel then plays these videos along with the names of those participating, followed by video clips of the celebrities responding to those questions. On Ground features different colleges, their structure and geography, moves onto student achievers and talents and lastly identifies the current celebrities and personalities who passed out of the same college. The Boss is another exciting new show about successful businessmen, entrepreneurs and professionals discussing their vision, obstacles faced, future plans etc.
As of today, the channel reaches out to 95 per cent of Tamil Nadu. It is available on four out of the six key DAS operators in Chennai. Outside of Chennai, Channel UFX is available on Arasu Cable. In Kerala, it is available on KCCL which covers 60 per cent of the market. In Karnataka, the channel is available to two major networks i.e. DEN Network & All Digital. As for Andhra Pradesh, the channel is currently available in Vishakhapatnam and will soon be distributed across the state.
Internationally, Channel UFX has been made available on E-Vision starting today. E-Vision covers all of the Middle East. Our channel has been recording a good amount of online viewership by viewers in US and UK as well.
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Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age groups says Nikhil Sheth
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Announcing the association, Channel UFX MD Usman Faheed said, “The Aidem team possesses a great amount of expertise in every business facet be it developing the right positioning & pricing strategies for the media, developing sponsorship packages, identifying all possible revenue streams to going out and generating revenues. From news and infotainment to movies, general entertainment and music, they are a large team of people who are media as well as genre specialists. We are glad to be associated with them.”
Aidem Ventures director Vikas Khanchandani added, “Channel UFX is a very interesting channel that not just entertains the youth but also encourages them to be informed, global citizens. Its broad appeal taps into the tastes and interests of every young adult.This channel is going to reconstruct market boundaries to create and capture an enormous new segment.The team is very excited about the channel.”
“UFX is unparalleled youth destination that is all set to disrupt the status quo of marketing to the youth in South India. There isn’t a similar option available in South India. Considering South India is the most literate zone in the country, Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age groups,” said Aidem Ventures business head Hindi Entertainment & Niche channels Nikhil Sheth.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
