MAM
Channel UFX hires Fourth Dimension
MUMBAI: English music channel, Channel UFX has awarded its advertising, sales and marketing mandate to Fourth Dimension Media Solutions. The agency has been roped in to devise a unique communication strategy to strengthen the brand imagery of Channel UFX in the Indian market. There was no pitch involved in the entire process.
Fourth Dimension Media Solutions COO Bharath Viswanathan said, “The channel has a content that is on par with any other famous channels such as MTV, Channel V and so on. Our primary job would be to penetrate the brand as the most preferred music channel for youth amongst all media planners and clients. We have also hired a robust team to handle the ad sales duty of the channel nationally”.
Channel UFX creative and channel head Shiran Mather said, “We are happy to have Fourth Dimension as we see a lot of potential in the company. They have been handling big brands and they could understand our channel well. I would like to have people who understand the brand, as they will reach the right client. I am expecting quick results from them.”
Fourth Dimension Media Solutions carried out media outsourcing and handles television airtime sales for Tamil news channel ‘Puthiyathalaimurai‘ and its magazine by the same name. Its other clients include English radio station Chennai Live and Andhra Pradesh‘s news channel V6.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
