Brands
Chandrika Raamz launches new ‘Dawn & Dusk’ collection for 2024
Mumbai: Chandrika Raamz announced the launch of its new collection for 2024 titled ‘Dawn & Dusk’, drawing inspiration from the enchanting spectrum of colours observed during the magical moments from sunrise to sunset.
The collection, curated by Chandrika and Raamz, draws inspiration from the diverse skies observed in various regions around the year. The finer detail on the jackets showcases delicate touches of marshmallow colours, intricate floral designs, and exquisite embroidery. The essence of the collection revolves around the intricate observations of different seasons, focusing on the unique sunsets witnessed in mountains, beaches, and cities during the warm summer days.
This new-age design is rooted in the contemporary trend of sundowner weddings, capturing the spirit of modern celebrations. The colour palette mirrors the ever-changing hues of the sky, creating a visual symphony that resonates with every joyous occasion. The new collection is specially curated for the modern groom as well as his groom squad. The designer duo’s keen interest in observing and interpreting the nuances of nature is evident in every piece, adding a touch of artistry to everyone’s special moments.
Chandrika Raamz continues to embrace the kaleidoscope of emotions and colours with this stunning collection that seamlessly blends tradition and modernity.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
