Ad Campaigns
Chai Sutta Bar initiates an IPL campaign at their outlet in Indore
Mumbai: Chai Sutta Bar (CSB), has announced that all IPL games will be live streamed for fans at its Indore, Madhya Pradesh, main outlet. Given that the company is known for its unbeatable vibes, CSB believes that providing consumers with live streaming of IPL matches is an interesting way to interact with them, provide them with a memorable experience, and also give them a sense of the stadium outside the stadium.
‘’We are excited to bring together the two passions of our country – cricket and chai. At Chai Sutta Bar, we strive to offer unique and memorable experiences to our customers, and the live streaming of IPL matches is a step in that direction. We hope that our customers enjoy the matches while sipping on their favorite chai in Kulhad,’’ said Chai Sutta Bar co-founder Anubhav Dubey.
Founded in 2016 by Dubey and Anand Nayak, Chai Sutta Bar is dedicated to serving the perfect cup of chai in Kulhad while also providing employment to over 500 potter families across India. With 4.5 lakhs kulhad used per day across its franchise outlets, Chai Sutta Bar is not only a brand but a movement that supports the local community.
The live streaming of the IPL matches has started and will continue till the final match of this edition of the IPL. Customers can enjoy the matches on high-quality LED screens installed at every selected outlets, making it the perfect destination for cricket lovers across India.
Chai Sutta Bar is committed to bringing joy to its customers through its delicious chai, and the live streaming of IPL matches is a testament to its dedication to providing unique experiences. With this initiative, Chai Sutta Bar aims to strengthen its bond with its customers and continue to support the local community.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
