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CFTI launches Cup of Care to boost rural women’s menstrual health
MUMBAI: Centre For Transforming India (CFTI) has rolled out its new campaign, The Cup of Care, aiming to provide low-income women in Raigad with sustainable menstrual hygiene solutions. The initiative seeks to tackle menstrual poverty and promote dignity through affordable, medically tested silicone cups.
Menstrual hygiene remains a challenge across India, with 42 per cent of women in Maharashtra relying on unhygienic methods. In states like Uttar Pradesh, Bihar, and Madhya Pradesh, the numbers rise sharply above 60 per cent. High costs of sanitary products often prevent women from accessing safe options. Menstrual cups, which are GST-free, offer a long-term and eco-friendly alternative, giving up to 12 hours of leak-proof protection and reducing risks of infections and discomfort, especially for women working in agriculture or informal sectors.
CFTI’s campaign not only addresses health and hygiene but also environmental sustainability. India produces over 113,000 tons of sanitary napkin waste annually, much of it unmanaged in rural areas. The Cup of Care blends affordability, health, dignity, education, and practicality into a single initiative.
CFTI founder Chitralekha Patil said, “True transformation begins with giving women the dignity and freedom they deserve. The Cup of Care is not just a campaign; it is a movement towards long-term empowerment and change. Our goal is to reach every village still struggling and ensure that no woman compromises her health due to financial constraints. This campaign marks the start of a larger national effort, inviting citizens, organisations, and policymakers to build a future where menstrual hygiene is a right, not a privilege.”
The campaign encourages open conversations, promotes eco-friendly choices, and empowers women to take control of their menstrual health.
CFTI, established in 2009 and recognised by NITI Aayog, has transformed rural communities through education, skill development, water and sanitation projects, women’s empowerment, and healthcare initiatives. Its work has reached over 85,000 lives, built sustainable homes, improved school infrastructure, strengthened water security, and enhanced community well-being through skill and sports programmes. Partnerships with organisations such as PPFAS Asset Management, Vodafone Foundation, JSW, and Swades Foundation have amplified the impact, helping CFTI scale its solutions to the most underserved communities.
With The Cup of Care, CFTI continues its mission to blend dignity, health, and sustainability, ensuring rural women can manage menstruation safely, confidently, and sustainably.
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FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
