Brands
CERA launches innovative water-saving urinal
MUMBAI: CERA, India’s premium home solutions provider and one of India’s most trusted brands in sanitaryware, faucets and tiles, has launched futuristic and innovative water saving urinal – CERA CORE.
The core of the design idea of this urinal stems from the water scarcity which looms over many cities in India. CERA’s designers conceived the concept of a three-in-one product, viz, urinal with integrated washbasin and a sensor tap. The water used for washing the hand is channelised for surface cleaning and flushing of urinal. On an average 2 litres of water is used by a person per use—including flushing and washing. Compared to this, CERA CORE urinal uses just 400 millilitre of water, thus saving 1,600 millilitre per use.
Installation of this urinal in public washrooms will result in substantial saving of water—close to 6 lakh litres of water per annum, in a washroom visited by 1,000 persons per day, not to speak of other consequential savings like energy
CERA executive director and CEO Atul Sanghvi said, “CERA believes that there is a need for greater innovation in tackling water scarcity across the country. The concerns of most cities becoming water-scarce in the next few years should propel not just the conservationist in us but also the innovator. We believe CERA CORE urinal uses very simple innovation to solve an everyday water issue. CERA promises to take water scarcity very seriously and will aim for a greater range of sustainable products across its portfolios.”
Brands
Keventers names Shaurya Prabhat as CEO to drive next growth phase
Expansion push, Gen Z focus and new formats shape brand’s next chapter
NEW DELHI: Keventers has appointed Shaurya Prabhat as its chief executive officer, marking a new chapter for the heritage milkshake brand as it looks to scale up for modern consumers. He takes over from Agastya Dalmia, who steered the company’s revival and repositioned it for a younger audience.
Prabhat’s journey with Keventers began in 2017, when he joined to lead business development at a time when the brand leaned heavily on a franchise-led model. Since then, he has steadily expanded his remit across strategy, marketing, operations, HR and business excellence, becoming central to the company’s evolution.
Before joining Keventers, he worked at The Smart Cube, now part of WNS Global Services, where he advised Fortune 100 clients across sectors ranging from retail and banking to pharmaceuticals and oil and gas.
As CEO, Prabhat has set an ambitious agenda. The company plans to open 70 new outlets over the next year, triple its size within three years and double that scale again by year five. Alongside its core outlets, Keventers is exploring newer growth avenues including retail and FMCG, quick commerce and institutional sales, all under a broader “House of Brands” strategy.
The brand is also sharpening its appeal to Gen Z consumers, refreshing its menu with offerings such as waffles, boba and cheesecake ice creams while retaining its legacy charm.
Shaurya Prabhat said, “I’d like to thank the Board for entrusting me with the responsibility of shaping the company’s next phase of growth. What I’ve learned over eight years is that the mission never really changes: grow the company, grow the brand, and do it with honesty. If you manage your inputs with excellence, the outcomes take care of themselves. I’m extremely excited about the vast opportunities ahead for us.”
Keventers founder Agastya Dalmia said, “I have worked alongside Shaurya for over eight years and known him for longer. I have seen how he thinks, how he leads, and how deeply he cares about this brand. He has led almost all significant decisions we have taken over the years and helped us navigate through the most complex situations, from Covid and restructuring our business model to fundraising and governance. I could not be prouder of what we have built together, and I could not be more confident about what he will build next.””
With a mix of nostalgia and new-age ambition, Keventers now appears set to blend its storied past with a sharper, faster future under Prabhat’s leadership.
