AD Agencies
CERA appoints Wunderman Thompson India to handle its creative duties
Mumbai: CERA on Tuesday announced that it has on-boarded Wunderman Thompson as its creative partner. The mandate was one after the hotly contested multi-agency pitch.
To win this mandate, the challenge put before Wunderman Thompson was to come up with a new vision and outlook for the brand that would help position CERA better among the aspirational and discerning Indian millennials.
With capabilities in commerce, data, and technology, Wunderman Thompson India shared an integrated approach to CERA’s business and communication needs, showcasing how it can better connect with its target audience and inspire growth for the brand. The work presented involved a revived vision for the brand and category-disrupting creative ideas to bring the vision alive through various touchpoints. The first leg of the pitch campaign will go live later this year.
Commenting on the big win, Wunderman Thompson managing partner Joy Chauhan said, “At Wunderman Thompson, it is our mission to inspire growth for ambitious brands, so when we first heard the ambitions of team CERA, we knew we wanted to be their partner on their journey to take the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”
CERA joint managing director Deepshikha Khaitan commented, “At CERA, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson, who comes with a good understanding of the brand’s strategic requirements around sanitaryware and faucet categories and a creative approach to deliver the same. We look forward to a fruitful relationship.”
AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
