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CEO Priya Jayaraman exits Saatchi & Saatchi Propagate
NEW DELHI: Saatchi & Saatchi Propagate CEO Priya Jayaraman has moved on, the agency said in a statement on Thursday.
Jayaraman was the founder of Propagate (erstwhile Propaganda India), which was later acquired by the Publicis Groupe and merged with L&K Saatchi & Saatchi (LKSS) in 2019 and rechristened Saatchi & Saatchi Propagate.
It's been a decade of a journey of creating a digital agency from inception and seeing it through to becoming a part of a global entity," said Jayaraman. "I feel blessed and humbled to have met such fabulous colleagues who built their careers here, of many clients who trusted their journey with us."
She will be replaced by Charles Victor, who has been elevated to chief operating officer. Victor has been with LKSS for 15 years, working across creative, mainline and digital. In his new role, he will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the executive director of LKSS. He will report to managing director LKSS Paritosh Srivastava.
“Would like to thank Priya immensely for her contribution and hard work in making SSP into a powerful digital offering with a national footprint with some amazing client partners and talent,” said Srivastava.
Saatchi & Saatchi Propagate has also appointed Sabah Iqbal as SVP and head. She will report to Victor and joins the agency from Digitas, where she was SVP – west and south.
The full-service digital agency boasts a roster of high-profile clients, such as MaxLife Insurance, Max Group, Scripbox, Practo, ESPN CricInfo, Embassy Springs, Revlon, Dailyhunt among others.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
