Brands
Century Ply transforms CNBC news studio into virus-free zone
NEW DELHI: To support the community of broadcast journalists and other content creators during the Covid2019 pandemic, Century Ply has transformed the CNBC news studio into a virus-free zone with its new product Virokill. The sustainable solution was developed using nanotechnology to terminate pathogens from surfaces of plywood and laminates.
The brand has now forged partnerships with India's top media brands like Republic Network, Times Now Network as well as Radio Mirchi, Red FM, Radio One, Big FM, and several others.
Century Plyboards ED Keshav Bhajanka commented, "The multi-media campaign Raho Befikar was to reach out to all the three key stakeholders – trade, influencers (architects/interior designers) and the end consumers. We were delighted when Lodestar UM suggested that Virokill could be further enhanced through innovative but apt contextualization to drive home the product efficacy.”
Lodestar UM SVP Anindya Rai added, "This is a media-first initiative. When we approached CNBC with this proposal, the contextualisation manifested into this path-breaking yet simple idea. CNBC readily came on board, and the rest is history,"
He continued, "We started using a virus-free news studio to develop content that allowed us to share the idea with the global audiences. Both long-and short-format content was created to tell the story and efficacy of Virokill. Long-format shows looked at the challenges of urban India in fighting the pandemic from infrastructure, real estate, home building perspective, and brought together town planners, interior designers along with Century Ply senior representatives to think, ideate and discuss newer and safer ways of urbanisation."
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
