Brands
Century Ply earmarks Rs 4.8 crore for marketing for Nesta
KOLKATA: Kolkata-headquartered Century Ply, which had earmarked marketing spend of Rs 1.75 crore for its modular kitchen brand Nesta last year, has increased the spend to Rs 4.8 crore in the current fiscal of 2014-15. The move comes on the back of expansion plans.
The turnover from the brand Nesta is likely to be in the range of Rs 27 crore to Rs 30 crore in FY 15 as compared to Rs 6 crore achieved in the last fiscal believes the company, which is looking at opening 27 Nesta stores by the end of the current fiscal.
In order to strengthen its presence in other markets, the company is likely to take various brand building activities. It has earmarked around 24 per cent of the marketing spend on the franchise activities and the other advertisements would focus on print, television, radio and hoarding media.
Recently, Century Ply launched its new advertising campaign for the home lifestyle retail brand, called ‘Khushiyon Ka Rangmanch’ which was conceptualised by DDB Mudra.
“We usually advertise in the print media but since we are launching new stores, we will be focusing on engaging with customers through activities. We will be spending a lot more on the launch as we enter an aggressive phase of growth,” said Nesta CEO Sumit Dutta and added, “We are shoring up our communication with robust 360 degree marketing plans.”
Nesta Modular Kitchens complement the well accepted Nesta Furniture which was launched around two years ago. “We revamped its brand identity with the launch of the new advertisement ‘Khushiyon Ka Rangmanch,’” he highlighted.
Nesta has stores in Kolkata and Bengaluru, spread over 5, 000 square feet (sq ft) offering home lifestyle products to the audiences. The Nesta modular kitchen plans to create milestones by launching stores in Guwahati, Patna, Siliguri, Durgapur, Asansol and Hyderabad among other locations by the end of the year, further said Dutta.
Century Ply aims to cater to the audience pan-India through its 111 stores planned by 2015.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
