Ad Campaigns
Centuary Mattress lights up the festival season with exciting ‘Deal Wali Diwali’ offers
Mumbai: During this festival season, Centuary Mattresses, a trusted name in the sleep solutions industry in India for more than 35 years, is thrilled to announce the launch of an exciting new campaign – ‘Deal Wali Diwali’ from 15 October 2023 to 15 November 2023. With a commitment to provide unmatched comfort and quality, Centuary Mattress is all set to make this festive season extra special for its customers with big surprises.
With the ‘Deal Wali Diwali’ Campaign, the company aims to elevate the festive spirit, wherein Centuary Mattress is offering assured gifts such as pillow set and bedsheet or comforter on every purchase of their mattress, an extended warranty of 2 years over and above their existing warranties and an additional 10% off on all mattresses on centuary website. Another exciting surprise is the chance to SPIN THE WHEEL, and 10,000 lucky winners will win exciting prizes, including EV cars, bikes, LED TVs, smart phones, vouchers and so on. The campaign offering unbeatable deals and promotions is launched on all their stores and centuary’s website.
Centuary Mattress executive director Malani said, “Festival season is the time for celebration, exchanging gifts and bringing new goods for the home. At Centuary Mattress, we are excited to participate in these celebrations and enhance the comfort of our customers’ homes. With our ‘Deal Wali Diwali’ campaign, our customers get a chance to take home mattresses with exciting gifts that will multifold their celebrations.”
The ‘Deal Wali Diwali’ Campaign aims to provide unbeatable deals and gifts that bring the promise of luxurious, restful sleep closer to every household in India.
Centuary Mattress has a strong presence among 400+ exclusive outlets and 4000+ multi-brand outlets across India. The brand envisions increasing its presence to 100 premium experience stores by 2025.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
