MAM
Central’s new Insta-web series says #WomenWearItBetter
New Delhi: Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.
Crafted by digital and influencer marketing agency NDMPL, the campaign consists of an immersive web series told through Instagram stories via a fresh Instagram account – Women Wear It Better.
The campaign gets its name from the insight that women are better when it comes to gauging a situation, accepting challenges, fulfilling dreams, and achieving aspirations with confidence, sass, and style. The web series attempts to break the stereotypes faced by women; like ‘women don’t get along with each other’, ‘a woman doesn’t like it when another woman is wearing an outfit similar to hers’, ‘a group of women is more chaos, less result’, and many more.
With every episode, Instagram users get to become an integral part of the journey by sharing their tips, thoughts and opinions with the protagonists. Users are even encouraged to share their own incidents and stories that match various stages of the story. The dedicated handle also addresses and amplifies the attitude that makes every woman a winner.
Future Group digital marketing head Pawan Sarda said, “Central as a brand has always been connected with the youth and therefore on the occasion of Women’s Day, we wanted to re-inculcate a sense of pride into every woman's mind, while at the same time not veering away from our primary offering – fashion.”
NDMPL director Natasha Saraogi, who spearheaded the campaign, remarked, “Usually, Women’s Day conversations are lost in the age-old talks about independence and feminism. But we chose to juxtapose the sense of confidence that women have in them with their fashion as well as their attitude, and hence came up with the idea of #WomenWearItBetter. The idea was to give the Instagram audience more with their every tap on Instagram stories, and looking at the response we can confidently say we achieved it.”
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
