MAM
Central’s new Insta-web series says #WomenWearItBetter
New Delhi: Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.
Crafted by digital and influencer marketing agency NDMPL, the campaign consists of an immersive web series told through Instagram stories via a fresh Instagram account – Women Wear It Better.
The campaign gets its name from the insight that women are better when it comes to gauging a situation, accepting challenges, fulfilling dreams, and achieving aspirations with confidence, sass, and style. The web series attempts to break the stereotypes faced by women; like ‘women don’t get along with each other’, ‘a woman doesn’t like it when another woman is wearing an outfit similar to hers’, ‘a group of women is more chaos, less result’, and many more.
With every episode, Instagram users get to become an integral part of the journey by sharing their tips, thoughts and opinions with the protagonists. Users are even encouraged to share their own incidents and stories that match various stages of the story. The dedicated handle also addresses and amplifies the attitude that makes every woman a winner.
Future Group digital marketing head Pawan Sarda said, “Central as a brand has always been connected with the youth and therefore on the occasion of Women’s Day, we wanted to re-inculcate a sense of pride into every woman's mind, while at the same time not veering away from our primary offering – fashion.”
NDMPL director Natasha Saraogi, who spearheaded the campaign, remarked, “Usually, Women’s Day conversations are lost in the age-old talks about independence and feminism. But we chose to juxtapose the sense of confidence that women have in them with their fashion as well as their attitude, and hence came up with the idea of #WomenWearItBetter. The idea was to give the Instagram audience more with their every tap on Instagram stories, and looking at the response we can confidently say we achieved it.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
