Brands
Central’s ‘Happiness sale’ returns!
MUMBAI: The most exciting sale in town is here- The Central Happiness Sale! Avid shoppers will have yet another reason to celebrate this New Year with the sale offering upto 51% off on almost over 500 brands available across Central stores in the country. Indulge in the one month Happiness sale from January to February, 2014 and avail some incredible discounts on some of the best fashion brands across various categories. Choose from a choice of apparels, handbags, footwear, watches, cosmetics and accessories.
The Happiness sale caters to almost all age groups and spoils shoppers for choice offering up to 51% off on the latest fashion and accessory brands. Fashion has never been more accessible as there are great offers for women ranging from ladies ethnic, western and party wear brands like Desi Belle, Fushion Beats, Biba, Rangmanch, Rig, Scullers, Remanika, Aakruti, Honey, Oxygen to Kid’s range of stylish and chic brands like Gini & Jony, Lilliput, Chalk, and Bare Kids to name a few.
Men too now have an opportunity to change their wardrobe. With great offers on brands like Arrow, Van Heusen, Scullers, John Miller, Provogue, Indigo Nation, Allen Solly. Shoppers can even avail up to 51% off on sports brands like Nike, Adidas, Converse, Speedo, Skechers, Pepe, Levis, UMM, Rig and many more.
Jitendranath Patri, Marketing Head- Central and Brand Factory said, “The Happiness Sale is a great opportunity for shoppers who are looking for the most fashionable apparel and accessories this season. They get to choose from a wide range of some of the best international and National brands. There’s something for everyone at Central. This is a great time to own your style and make a fashion statement.”
From ethnic to western, from sober to bold styles, from kids fashion to formal fashion – Central offers a perfect blend of fashion at the best deals to the fashion conscious shopper, the family shopper or the budget shopper.
Come and experience Happiness and be spoilt for a choice only at Bangalore Central. Be delighted!
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
