MAM
Celkon Mobile Cup trophy unveiled in West Indies
BENGALURU: Cricket, cricket and more cricket… Cricket lovers have never had it so good as this summer…. Starting with the scam tainted IPL Season 6, Indian cricket lovers saw team India winning the ICC world Cup Championship in the UK a few days ago on Star Cricket. Now Indian cricket fans are gearing up for another trophy: The Celkon Mobile Cup trophy – though of a smaller magnitude with just three teams – India, Sri Lanka and the West Indies face off starting tomorrow on Ten Cricket.
The Celkon Mobile Cup Trophy was unveiled in Jamaica by Celkon Mobiles ED Murali in presence of the West Indies Cricket Board (WICB) officials and all three team captains M S Dhoni, Angelo Mathews and Dwayne Bravo at a glittering ceremony.
Celkon Mobiles is the title sponsor for the tri-nation series which will be played in Jamaica and Trinidad from 28 June to 11 July 2013.
Speaking on the occasion Murali said, “Celkon Mobile Cup is something to watch out for and we are proud to be associated with tri-nation series as the title sponsor. In India Cricket is much more than just a sport that represents the passion and spirit that India truly stands for it’s a culture that connects youth beyond boundaries. We are proud to be associated with this game and are elated to continue our patronage and support for the game.”
He further added, “The sponsorship addresses our commitment towards building a brand that echoes the pulse of the younger generation. We sincerely hope that the event will be a truly memorable experience for all cricket fans.”
The television coverage of the entire series is being produced by Ten Sport and the broadcast TV partner in India will be Ten Cricket, The event will also be broadcast globally.
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Celkon Mobile Cup Schedule
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Queen’s Park Oval, Trinidad
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Sabina Park, Jamaica
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Friday, July 5 – West Indies v India
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Friday, June 28 – West Indies v Sri Lanka
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Sunday, July 7 – West Indies v Sri Lanka
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Sunday, June 30 – West Indies v India
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Tuesday, July 9 – Sri Lanka v India
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Tuesday July 2 – India v Sri Lanka
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Thursday, July 11 – Final (1st place v 2nd place)
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Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
