Brands
Celebrities join OnePlus star Amitabh Bachchan
MUMBAI: Building upon the ‘OnePlus Star’ community initiative, OnePlus, a global mobile technology start-up, welcomed a host of achievers into its fans in India. Joining Amitabh Bachchan (the firstever OnePlus Star) in the ‘OnePlus Star community’ were actor Sushant Singh Rajput, tennis ace Sania Mirza, Michelin star chef Vikas Khanna, fashion designer Sabyasachi Mukherjee, comedian and actor Vir Das, TV host & gadget guru Rajiv Makhni, squash player Dipika Pallikal Karthik and international cricketer Dinesh Karthik.
Each of these personalities are ardent users of OnePlus and have achieved remarkable success by focusing on delivering excellence at every step of their careers and stay ahead of their contemporaries. They pushed the envelope to go one-step ahead in order to achieve success, and perfectly embody the mantra of ‘Never Settle’.
Vikas Agarwal, General Manager, OnePlus India, said “Following the resounding response to OnePlus Star community initiative aims to celebrate and introduce individuals who refuse to compromise and perfectly embody the true spirit of Never Settle in everything they do.”
To make is even more personalized, engaging and memorable, OnePlus has captured stories of their life which will be released through a series of short films on OnePlus Youtube channel, celebrating the remarkable achievements of these personalities and also sharing their unique experiences with the OnePlus smartphone. Starting 16 May, each OnePlus star will share their individual OnePlus video on social media and choose one participant to give away a OnePlus 3T smartphone with their autograph, based on the response of the participant.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
