Brands
Celebrities join OnePlus star Amitabh Bachchan
MUMBAI: Building upon the ‘OnePlus Star’ community initiative, OnePlus, a global mobile technology start-up, welcomed a host of achievers into its fans in India. Joining Amitabh Bachchan (the firstever OnePlus Star) in the ‘OnePlus Star community’ were actor Sushant Singh Rajput, tennis ace Sania Mirza, Michelin star chef Vikas Khanna, fashion designer Sabyasachi Mukherjee, comedian and actor Vir Das, TV host & gadget guru Rajiv Makhni, squash player Dipika Pallikal Karthik and international cricketer Dinesh Karthik.
Each of these personalities are ardent users of OnePlus and have achieved remarkable success by focusing on delivering excellence at every step of their careers and stay ahead of their contemporaries. They pushed the envelope to go one-step ahead in order to achieve success, and perfectly embody the mantra of ‘Never Settle’.
Vikas Agarwal, General Manager, OnePlus India, said “Following the resounding response to OnePlus Star community initiative aims to celebrate and introduce individuals who refuse to compromise and perfectly embody the true spirit of Never Settle in everything they do.”
To make is even more personalized, engaging and memorable, OnePlus has captured stories of their life which will be released through a series of short films on OnePlus Youtube channel, celebrating the remarkable achievements of these personalities and also sharing their unique experiences with the OnePlus smartphone. Starting 16 May, each OnePlus star will share their individual OnePlus video on social media and choose one participant to give away a OnePlus 3T smartphone with their autograph, based on the response of the participant.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
