Brands
Celebrate the arrival of a bundle of joy with Johnson’s Baby’s new gift set
Mumbai – Johnson’s Baby has launched its gift set. The all-new gift range was unboxed at Johnson’s Baby ‘Onederland’ event with 280+ influencers and experts in Delhi.
A special gift to celebrate arrival of a little one, Johnson’s baby latest gift sets is available in 4 distinct variants with a curated collection of Johnson’s Baby popular products. Each gift set has been designed keeping the unique needs of new mothers and their newborns. For the first time, Johnson’s baby introduces a gift set along with a maternity bag with a name tag which can be personalised with the baby’s name. A perfect companion for outings with the little one, the maternity bag is available in attractive colours, is easy to carry, durable and water-resistant providing mothers a worry-free experience incase of any spills.
As a brand which celebrates the special moments of newborn, Johnson’s baby for the first time launches an AI generated lullaby & video which can be personalized with the baby’s name to make the nap time ritual even more special. Conceptualized by Hogarth, parents can now access the new lullaby feature by scanning the QR code on any Johnson’s baby gift box and create a personalized lullaby in English and Hindi languages.
Commenting on the launch, Kenvue business unit leader-essential health and VP marketing Manoj Gadgil said, “We are excited to launch our new Johnson’s baby curated gift sets. Johnson’s baby has always focused on enhancing the joys of parenthood and we hope these gift sets become synonymous with the joys associated with the birth of a newborn. Our gift sets have been thoughtfully curated with many personal touches including an AI powered lullaby and our best-selling products designed to help protect a baby’s delicate skin.”
The Johnson’s baby gift set were unveiled at Johnson’s Baby ‘Onederland’ event with India’s leading mummy influencers, experts and heads from communities from across the country. The event brought alive three distinct aspects of a motherhood journey including Journey to Day1, Preparing for Day 1 and Day 1 and Beyond. The event began with the JourneytoDay1 inviting mothers or the ‘Chief Oneder Officers’ to share their journeys and stories with their little one with a Promise Wall activation, followed by Preparing for Day 1 segment focusing on ingredient transparency and how to choose the best products suited for a baby’s delicate skin. For the final segment on Day 1 and Beyond, experiential zones and expert led knowledge sessions highlighted various aspects of baby skin science, myth busters and how to give the first bath, massage and much more.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
