Brands
Celebrate ‘Svarnim’ this Durga Pujo with Fabindia
Mumbai: Get in the spirit for Durga Pujo celebrations with Fabindia’s latest festive offerings – ‘Svarnim’. It is about those special moments, connecting with loved one, classic fragrances filling the air, family and friends taking in all those golden memories that they will remember for years. From pandal-hopping to family gatherings, set your wardrobe and home attuned for the upcoming celebrations!
The collection highlights rich hues, elegant craftsmanship, and the vibrancy of this season, weaving in the traditions and cultural heritage of Indian crafts.
Exquisite saris: Adorn yourself in the timeless elegance of Fabsaris; crafted in warm shades and rich hues, intricate designs, and a touch of contemporary flair.
They are available in silk and silk blends, Viscose, and Cot-silk, displaying several of our craft-led techniques and methods of weaving in traditions of Chanderi, Tussars, and Banarasi Jacquards; these saris are perfect for celebrating the festive season with grace.
Stylish kurtas: Thoughtfully designed, these kurtas are a perfect blend of comfort and style. Crafted with precision and finished with intricate adda work, applique, and zari embroidery; these regal kurtas and kurta sets are sure to make a statement during the fiesta of Durga Pujo and beyond – from relaxed catch-ups with friends to light morning festivities.
Handcrafted jewellery: Complete your look with Fabindia’s handcrafted jewellery pieces that showcase exquisite craftsmanship. From intricate necklaces to earrings, the festive collection is a true reflection of artistry. Accessorise this Pujo with brand-new arrivals from Fabindia.
Home & pujo décor: This Durga Pujo, bring home celebrations with Svarnim’s fabHOME edit; perfect to adorn your living spaces with the essence of tradition, elegance, and vibrancy. The captivating range offers scented candles, beautifully crafted cushions, intricately designed pujo thalis, and diyas.
Whether you’re preparing for the festivities of Durga Pujo or simply looking to add a touch of Indian tradition to your home, Fabindia has the perfect decor pieces for you.
Fabindia’s Svarnim collection is available at all Fabindia stores and online at Fabindia Svarnim
This festive season, celebrate traditions with Fabindia!
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
