MAM
Celebrate Navratri with Lunchbox’s exclusive festive menu
Mumbai: On the joyous occasion of Navratri, Lunchbox, the flagship brand of Rebel Foods, the world’s largest internet restaurant company today announced the launch of an exclusive Navratri Special Menu, which is carefully crafted to delight your taste buds and captures the essence of this joyous season with an aim to make fasting easy. Lunchbox is known for bringing the rich flavours of local cuisine, their new menu aims to elevate your Navratri fasting experience with a delightful array of dishes. These limited-time offerings will be available across 50+ cities in India, accompanied by a special launch of Vrat Snack Combo to enhance the fasting experience.
The special, no onion, no garlic menu includes a variety of dishes across Paneer Makhmali Bowl, Sitaphal Kheer, Sabudana Khichdi Curd Meal with Aloo Pattice and many others. The dishes from the Navratri Special Menu start from Rs 99. This special menu will be available across a host of platforms including EatSure and food aggregators starting from 15th October 2023. This will be a delightful experience for people who are in the office or living away from home and are unable to follow their fasting practices – either due to unavailability or lack of trust in the local food options available. Aiming to make Fasting Easy, Lunchbox Navratri’s special menu will provide tasty, convenient fasting options for all people looking to follow traditions in their fast-paced lives.
Lunchbox will also cater to passengers travelling via the IRCTC network through EatSure, order food on the train facility on its app, where customers can order food from multiple restaurants and get it delivered to their seats using their PNR number. Lunchbox is dedicated to providing the taste of wholesome meals and premium quality food to elevate the consumer experience. In addition to the regular offerings, the specially curated Navratri menu, will allow individuals to savour nutritious, fasting-friendly meals during periods of spiritual significance, ensuring a deeply fulfilling and meaningful dining experience while on the move.
Some of the key dishes from the extensive menu include:
Vrat Snack Combo (Save Rs 69 Extra) – A snack combo of our delicious Aloo Chaap and Sabudana Vada to make your Navratri truly special
Sabudana Khichdi Curd Meal with Aloo Pattice – All-time favourite Navratri Upvas essential made with sabudana, green chillies and roasted peanuts and served with Upvas Aloo Pattice & Curd
Sabudana Khichdi & Makhmali Paneer Vrat Thali – An exciting Navratri Vrat special dish to make your day. Sabudana Khichdi with Curd served with a delicious and creamy Makhmali Paneer Curry
Sabudana Khichdi with Dum Aloo Vrat Thali – Experience the perfect blend of flavours with our Sabudana Khichdi & Dum Aloo Combo. Served with creamy curd, a delightful meal that captures the essence of Navratri.
Sabudana Vada with Imli Chutney and Curd – Made with freshly ground sabudana, mashed potatoes & aromatic spices, our Sabudana Vada with imli chutney & curd will surely be your Navratri Vrat favourite
Upvas Aloo Pattice with Imli Chutney and Curd – A quick and delicious appetizer, sure to be your Navratri Upvas favourite served with delicious imli chutney and curd
Sabudana Vada with Curd (3CP) – Made with freshly ground sabudana, mashed potatoes & aromatic spices, our Sabudana Vada with curd will surely be your Navratri Upvas favourite
Paneer Makhmali Bowl (Half Kg) – Creamy Paneer Gravy made with delicious and aromatic spices
Dum Aloo Bowl (Half Kg) – Indulge in the irresistible flavours of our Dum Aloo. This dish true to the essence of Navratri, offers a satisfying experience
Sitaphal Kheer (100 gms) – Made with fresh custard apple pulp and cream, this Sitaphal Kheer is sure to give a sweet ending to your Navratri fasting meal.
Sharing some insights about the menu, Aruj Garg, Category & Brand Head at Rebel Foods stated, “To embrace the joyous occasion of Navratri and our commitment to customer preferences, We are keeping alive our annual tradition, by unveiling a special menu that coincides with the festive occasion, offering dishes that are not only bursting with flavour but also deeply satisfying. Keeping the upvas and the satvik aahar that many take in mind this year, LunchBox presents a special menu, offering a delightful array of fresh and nutritious recipes, thoughtfully priced to satiate hunger and make your Navratri celebrations even more special.”
MAM
India’s financial sector spent less on TV ads in 2025 but flooded the internet
Banks, insurers and lenders cut tv ads as digital jumps, LIC and Muthoot lead tv and Axis Bank tops online
MUMBAI: India’s banking, financial services and insurance sector, one of the most prolific advertisers in the country, delivered a split verdict on media in 2025. It spent less on television, held its nerve in print, turned up the volume on radio and deluged the internet with a ferocity that left every other medium looking pedestrian. The picture that emerges from TAM AdEx’s cross-media report for the BFSI sector is of an industry in transition, still wedded to the news bulletin but increasingly seduced by the algorithm.
Television: a retreat with caveats
TV ad volumes for the BFSI sector fell 16 per cent in 2025 compared with 2024, a sharp reversal after two years of consistent growth that had pushed volumes 16 per cent above 2021 levels by 2023 and a further 7 per cent higher by 2024. Within 2025 itself, the drop was concentrated in the middle of the year: the second and third quarters saw ad volumes slide 35 per cent each against the first quarter, with a partial recovery of 13 per cent in the fourth.
The retreat did not reshuffle the deck. Life insurance retained first place among TV categories with 19 per cent of ad volumes, mortgage loans held second with 16 per cent, and the top ten categories together accounted for 82 per cent of all BFSI television advertising. The dominance of news channels was equally pronounced: news claimed 68 per cent of ad volumes, general entertainment channels a distant 14 per cent and movies 12 per cent. Together, news and GEC captured 82 per cent of the sector’s television spend. News bulletins alone took 48 per cent of programme-genre volumes, with feature films second at 12 per cent. Prime time, between 6pm and 11pm, drew 34 per cent of ad volumes, followed by afternoon at 22 per cent and morning at 20 per cent. A full 82 per cent of all ads ran between 20 and 40 seconds.
Life Insurance Corporation of India was the sector’s biggest TV spender with 11 per cent of ad volumes. Muthoot Financial Enterprises came second with 9 per cent, followed by National Payments Corporation of India at 6 per cent, Tata AIG General Insurance at 5 per cent and State Bank of India at 5 per cent. The top ten advertisers together accounted for 51 per cent of total TV volumes. Three names were new to the top ten in 2025: Tata AIG General Insurance, IIFL Finance and Tata Capital. At brand level, Muthoot Finance Loan Against Gold led with 9 per cent share, Tata AIG Health Insurance entered the top ten for the first time, and the top ten brands together contributed 35 per cent of ad volumes.
Print: the long climb continues
Print told a different story. Ad space for the BFSI sector has grown every year since 2021, rising 16 per cent in 2022, 30 per cent in 2023, 51 per cent in 2024 and 64 per cent in 2025, all measured against a 2021 baseline. Within 2025, ad space was flat in the second quarter but surged 46 per cent in the third and 33 per cent in the fourth compared with the first. Life insurance led print categories with 21 per cent of ad space, followed by mutual funds and banking services and products at 13 per cent each, and corporate financial institutes at 11 per cent. The top ten categories together took 82 per cent of print ad space. LIC led print advertisers with 6 per cent share, and the top ten together covered just 19 per cent of ad space, a reflection of how fragmented print spending remains. Three new entrants joined the top ten in 2025, with Billion Brains Garage Ventures the only exclusive presence not seen in 2024’s list. In the top ten brands, LIC dominated with a 2 per cent share, while Nippon India Mutual Fund rose to third position from fourth in 2024. English accounted for 62 per cent of print ad space, Hindi for 20 per cent. Business and finance publications took 59 per cent of the genre split. The south zone led regional spending with 33 per cent of print ad space, Bangalore topping that zone, while New Delhi and Mumbai were the leading cities nationally.
Radio: louder than ever
Radio ad volumes for the BFSI sector have climbed steadily, rising 12 per cent above 2021 levels in 2023, 36 per cent in 2024 and 45 per cent in 2025. The quarterly pattern within 2025 was volatile: a sharp drop of 43 per cent in the second quarter and 42 per cent in the third, followed by a near-full recovery in the fourth. Life insurance led radio categories with 22 per cent of volumes, banking services and products second at 14 per cent and corporate NBFCs third at 11 per cent. LIC of India held its position as the leading radio advertiser with 20 per cent of ad volumes; the top ten radio advertisers together covered 69 per cent. Muthoot Financial Enterprises led radio brands with 10 per cent share, five of the top ten brands belonged to LIC alone, and SBI Mutual Fund made a remarkable leap to fifth position from 272nd in 2024. Evening and morning time-bands together captured 84 per cent of radio ad volumes, with evenings at 44 per cent and mornings at 40 per cent. Maharashtra was the leading state for radio BFSI advertising with 18 per cent share; Maharashtra, Gujarat and Uttar Pradesh together accounted for 43 per cent.
Digital: the five-times surge
If one number defines the 2025 BFSI advertising story, it is five. Digital ad impressions for the sector multiplied fivefold between 2021 and 2025, having already doubled in 2023 and doubled again in 2024 before the 2025 leap. Within the year, impressions dipped 19 per cent in the second quarter and 12 per cent in the third before recovering 8 per cent above the first quarter by the fourth. Banking services and products led digital categories with 27 per cent of impressions, life insurance and credit cards tied at 19 per cent each, and securities and sharebroking organisations fell from first place in 2024 to fourth in 2025. Axis Bank was the runaway leader among digital advertisers with 12 per cent of impressions, followed by ICICI Bank at 9 per cent, IDFC First Bank at 7 per cent and Kotak Mahindra Bank at 6 per cent. The top ten digital advertisers covered 59 per cent of impressions, and seven of them were new entrants compared with 2024, signalling rapid churn in the digital spending hierarchy. At brand level, Axis Bank led with 9 per cent, ICICI HPCL Super Saver Credit Card vaulted to third place from 921st in 2024, and six of the top ten digital brands were new to the list. Programmatic buying accounted for 91 per cent of all digital BFSI transactions; combined with ad networks, it captured 96 per cent.
The data from TAM AdEx paints the portrait of a sector that still believes in the power of the television news bulletin to sell insurance to the masses, but increasingly knows that the next generation of borrowers, investors and cardholders is scrolling, not watching. The race is now on to reach them before the algorithm serves up someone else’s loan offer first.
