MAM
CEAT signs cricketer Shubman Gill for bat endorsement deal
MUMBAI: CEAT Ltd has got into a bat endorsement deal with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team.
This deal makes Shubman a valuable addition to team CEAT which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur. He will now be seen playing with a bat prominently displaying CEAT insignia in all formats of the game. Shubman Gill, India U-19 teams was the most consistent batsman during the recent U-19 world cup and received the ICC World Cup player of the tournament award.
CEAT vice president of marketing Nitish Bajaj says, “We are glad to sign the endorsement deal with the U-19 world cup star performer Shubman Gill. At CEAT we strive to recognise fresh talent and encourage them in their cricketing journey. We believe that Shubman has all the required qualities to become a future cricketing superstar of India. We wish him all the very best and welcome him to the CEAT family.”
Gill adds, “I feel privileged to be part of the CEAT cricketing family, which is home to some of the finest names of Indian Cricket like Rohit Sir and Ajinkya Sir. I look forward to playing a long innings with CEAT!”
CEAT has its roots gripped with cricket, including its partnership with IPL for the strategic time out segment and the CEAT cricket ratings that recognises and rewards the exceptional performances of players on the international stage.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
