MAM
CEAT Ltd celebrates Holi with the launch of the limited edition colourful Zoom RAD tyres
MUMBAI : One of the leading Indian tyre manufacturers CEAT Ltd launched a limited edition Zoom RAD tubeless tyres in three sidewall colours (Blue, Orange, Blue and Orange) on the colourful occasion of Holi. The tyres are compatible with and available for sports bikes such as Yamaha FZ, Yamaha Fazer, Suzuki Gixxer and Suzuki Intruder.
The limited-edition CEAT Zoom RAD tubeless tyres will be available in Motorcycle Radials making this category of tyres more exciting and engaging to the consumers. It is exclusively designed with wide shoulder grooves and high rubber content, providing for an outstanding cornering ability, good grip, smooth and stable trouble-free ride along with long tyre life. The colourful new tyres are exclusively available in CEAT Shoppes. Get the full list of CEAT shoppes on www.ceat.com.
Mr Amit Tolani, Chief Marketing Officer, CEAT Ltd said, “We drew inspiration from Holi – a festival of colours to launch the limited edition tyres. With our messaging ‘Express Yourself’, consumers get a chance to represent themselves with colours. Our vision is to make mobility safer and smarter with each day and CEAT’s Zoom RAD tyres are designed keeping in mind the customer preferences of excellent control, stability and a trouble-free ride.”
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
