Brands
CEAT INDIAN supercross racing league reveals rider auction details and extends brand opportunity
Mumbai: The CEAT Indian Supercross Racing League 2024 has announced the roster for its upcoming rider auction in Pune on 7 January, 2024. CEAT ISRL is the supercross series that transcends geographical boundaries, attracting champion riders to showcase their talent and etch their names on the global best chart. The league is extending a unique opportunity for brands to be part of the high-octane excitement of off-road racing during its inaugural season.
The auction pool will feature a total of 104 riders, including 73 international racers slated to race in India for the first time and 31 Indian riders. Each team is allowed up to 2 riders per category, with a maximum of 48 slots available.
The cumulative auction kitty in the mega rider auction for season one totals Rs 6 CR, marking a significant milestone.
CEAT ISRL director & co-founder Eeshan Lokhande expressed his enthusiasm for this mega auction happening in India for the first time. “The league’s decision to host a rider auction signifies its commitment to transparency and accountability in its recruitment process. This move will undoubtedly enhance the league’s credibility and promote a fair and level playing field for all participants and franchise owners.”
The franchises are gearing up for season one, which promises to be a spectacle of speed and skill. Six teams are preparing to compete against each other in a thrilling display of racing prowess. BigRock Motorsport, led by CS Santosh, India’s rally-raid champion, is poised to make a monumental push for aspiring riders. The team is sure to impress with their skills and experience in the field. Gujarat Trailblazers, led by Indian motorsport legend Gaurav Gill, is another team to watch out for Reise MotoSports, owned by Yogesh Mahansaria, is joining the fray to revolutionise Indian Supercross with its innovative approach. Team Mohite racing, led by Abhishek Mohite, is committed to raising motorsport standards with their skills and expertise. APL Apollo-led SG Sports is another team expected to make waves in the competition. SG Speed Racers, the team’s official name, promises to bring fierce competition to the league. Lastly, Panchshil Racing, owned by Atul Chordia, former motocross racer and owner of Panchshil Realty, recognises the immense potential of Supercross in India and aims to showcase its talents in the competition.
As the inaugural season approaches, now is the opportune moment for brands to join this revolutionary motorsport journey. ISRL invites brands from various industries to explore this exciting opportunity and become an intrinsic part of the off-road racing community in India with the growing supercross movement. Recognising the transformative power of brand collaboration, Lokhande further added, “The unveiling of branding opportunities further underlines the league’s desire to forge long-lasting partnerships with businesses that share its vision for growth and success. This represents an excellent opportunity for brands looking to make a mark in motorsports and gain exposure to a broader audience.”
CEAT ISRL season one will host an impressive line-up of international champions and rising Indian stars. The championship will feature four exhilarating categories – 450cc international riders, 250cc international riders, 250cc India-Asia mix, and the fiercely competitive 85cc junior class. As the world’s best riders converge in India, the series will serve as the ultimate proving ground for global Supercross supremacy.
For more information on the CEAT ISRL Season one rider auction and updates on team selections, visit the official website at https://indiansupercrossleague.com
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
