MAM
Cathay Pacific expands marketing partnership with CNN
MUMBAI: To enhance its reach by offering business travellers timely and relevant content, Cathay Pacific has expanded its long-time sponsorship of the CNN Global Market Wrap daily news segment.
The airline claims to have added a new dimension to its marketing campaign on the global news network. With this collaboration, CNN viewers can now access the latest global stock quotes on their mobile phones through the CNN Global Market Wrap SMS alert service.
Cathay Pacific Airways manager marketing communications Celine Ho says, “The mobile phone is definitely a ‘must’ medium today with its huge ability to reach this target audience. Riding on the success of our TV sponsorship, we’re expanding Cathay Pacific’s brand presence to mobile phones, with content the audience is interested in. This is another example of our permission-based marketing with an integrated platform.
Subscribers to this free service will receive three daily SMS updates on the Asian, European, and US stock markets. CNN viewers may sign up for this alert service by registering their mobile numbers on the web subscription form at www.cnn.com/mobile. They can also retrieve a code to register for the service by calling a special number and sending an SMS keyword. This information is displayed on related television commercials.
A co-branded promotion of this mobile alert service will run on CNN’s Asia-Pacific feed and its web-based news service, CNN.com/International.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
