Connect with us

MAM

Castrol India sows seeds of good health for farmers with Castrol Khet Aasana

Published

on

MUMBAI: Castrol India Limited, the leading automotive and industrial lubricant manufacturing company in the country, today announced its health outreach programme for the food providers of the nation – the farming community. This campaign will extend specially curated yoga aasanas Castrol CRB Plus Khet Aasana to farmers to help reduce health adversities they face caused by their stressful and laborious schedules.

The results of a detailed independent research, covering over 700 farmers across five regions in India, commissioned by Castrol India this year threw up some startling results.  The study, which attempted to assess health issues faced by farmers as a linkage to the nature of their job and working conditions revealed that physical stress is a concern among farmers currently. 68% farmers reported that they suffer from musculoskeletal problems while digestive issues were reported by over 51% farmers, respiratory problems were raised by over 31% farmers, and another 30% reported suffering from diabetes. In addition to this, the study also found that over 50% farmers face stress and other relative diseases such as hypertension, anxiety and depression. Farmers also subscribed to the myth that farm work is healthy employment, due to which over 65% of them were not undertaking any physical activity to manage their health.

Kedar Apte, Vice President – Marketing, Castrol India Limited said, “Farmers are an important community in India and need to be acknowledged for their tireless efforts to provide the nation with nutritious produce. This, in turn, fuels a healthy population and keeps India moving. Unfortunately, their own health remains out of their consideration. Through Castrol Khet Aasana, we at Castrol India are committed to empower farmers with yoga aasanas to help avoid and reduce unhealthy nuances of their work, enabling them to lead healthier lives. Castrol Khet Aasana is a reiteration of Castrol India’s purpose-driven approach and commitment to care for and contribute to the well-being of our consumers.” 

Advertisement

Commenting on the launch of the Castrol Khet Aasana, which took place at Azadpur Mandi, New Delhi today, Hon’ble Union Minister of the State – Agriculture & Farmers Welfare Parshottam Rupala, said, “Keeping in mind the agricultural business and farmers, creating yoga aasanas on the basis of their needs is a good effort in supporting the agricultural sector at large. Our country thrives on agriculture, so I would like to thank Castrol and congratulate them on initiating an activity that helps keep our farmers healthy.”

Hon’ble Minister of State (Independent Charge) Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) Shripad Naik said, “We must give more importance to the physical and mental health of farmers and these Yoga Aasanas can help relieve them of stress.”

The research study designed and executed by The Yoga Institute, Mumbai also established that over 70% of farmers showed keenness to learn and embrace yoga as a part of their lifestyle. Keeping their hectic daily routine in mind, 16 Khet Aasanas have been designed to be practised during the day. These aasana sequences have been devised and named to ensure they are relatable to farmers and being byte-sized ensure time investment is minimal.  

Advertisement

Building on the positive impact delivered by Castrol CRB Truck Aasana on over two lakh truckers nationwide, Castrol India plans to conduct Khet Aasana across 2,000 Indian villages with an aim to benefit over 120,000 farmers before end of 2019.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

MAM

Three senior OpenAI infrastructure executives join Meta

Key members of Stargate project move to rival amid aggressive AI spending race.

Published

on

MUMBAI: Three key architects of OpenAI’s ambitious data centre plans have switched sides and joined Meta Platforms, according to people familiar with the matter. Peter Hoeschele, who played a central role in OpenAI’s high-profile Stargate initiative, is among the new hires. He is joined by Shamez Hemani, who focused on computing strategy and business development, and Anuj Saharan, another leader in the computing organisation. The Information first reported their departure from OpenAI on Thursday.

The moves come as Meta CEO Mark Zuckerberg has pledged to spend aggressively on AI infrastructure. The company is projecting capital expenditure of up to $135 billion this year alone, with hundreds of billions more expected before the end of the decade to support its Meta Superintelligence Labs and new models such as Muse Spark.

OpenAI, which is pushing ahead with massive data centre expansion, had described its early lead in securing computing power as a competitive advantage. Stargate, originally announced last year as a $500 billion venture involving OpenAI, Oracle, and SoftBank, has since become an umbrella term for the company’s broader data centre ambitions. However, the project has seen recent adjustments, including a pause on its UK plans and the decision not to expand the Abilene, Texas site.

Advertisement

A spokesperson for Meta declined to comment, while Hoeschele, Hemani, and Saharan also declined to comment. OpenAI said it was grateful for the contributions of the three employees and remains focused on hiring talent for its infrastructure plans. The company recently brought in former Intel executive Sachin Katti to lead its industrial compute efforts.

In the high-stakes race to build the future of artificial intelligence, talent is proving to be as valuable as computing power itself. Meta’s latest hires suggest the competition for top infrastructure minds is intensifying, even as OpenAI continues to scale its own ambitious projects. The move highlights how quickly the AI talent war is heating up across Silicon Valley.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD