MAM
Castrol India appoints Kedar Lele as managing director
Mumbai: Castrol India has announced the appointment of Kedar Lele as its new managing director, effective 1 November 2024.
Kedar joins Castrol India after an illustrious two-decade-long career at Hindustan Unilever (HUL), where he last served as the executive director of the company, responsible for sales & customer development, South Asia. With his deep expertise in leading high-performing teams, driving growth, and fostering innovation, Kedar is set to play a pivotal role in steering Castrol India’s future in the evolving automotive and lubricants industry.
Castrol India chairman Rakesh Makhija said, “We are delighted to welcome Kedar to Castrol India. His vast experience in driving growth and leading large teams in complex markets makes him an outstanding choice to lead Castrol India. I would also like to take this opportunity to thank Sandeep for his exceptional leadership over the past few years. His contributions have been invaluable in strengthening our position in the market, and we wish him success in his new global role.”
Lele said, “Castrol is a widely recognised brand in the lubricants industry, and I am very excited to lead Castrol India in its next leg of growth and transformation. A key priority for me will be to continue to expand our portfolio coupled with effective deployment models to drive business growth. We will continue to use our trusted brand, innovative product portfolio and cutting-edge technology to stay at the forefront of India’s mobility sector. My experience of working with different categories and geographies has prepared me well to build winning teams while cultivating a spirit of innovation and discipline of execution excellence that aligns with Castrol’s ambitious growth plans.”
To ensure a smooth leadership transition, Kedar has been collaborating with outgoing managing director Sandeep Sangwan since 1 September 2024. This period has enabled Kedar to gain insights into the company’s operations and build relationships with key stakeholders.
Sandeep will take on the role of global chief marketing officer at Castrol’s headquarters in London starting 1 November 2024.
With Kedar leading in India, Castrol is positioned for ongoing success in the region. The company remains focused on maintaining its market position, driving innovation, and creating value for its stakeholders.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
