MAM
Casio India stirs nostalgia with its latest campaign
Mumbai: Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand.
The campaign videos shows popular singers and musicians including Shaan, Salim Merchant and Benny Dayal taking a trip down the memory lane, as they talk about their journey in the field of music. The musicians fondly recall their first Casio musical keyboard that made them fall in love with the instruments and melodies. Reminiscing his early days, Shaan recalls how his father’s keyboard encouraged him to follow his dream in music and instilled hope in him to own a similar instrument one day.
The campaign highlights how the brand contributed to the world of music by inculcating creativity and learning through different stages of life. “In the past 25 years, it has attempted to encourage young music enthusiasts to take a chance and venture into the harmonious world of musical learning. Almost every child in India who wishes to learn music starts their journey with a Casio Mini, be it to eventually practice professionally or as a great hobby,” says the brand in a statement.
As part of the campaign, Casio has also rolled out a giveaway contest that encourages fans and followers to share their Casio memories and get a chance to be featured on the official Casio social media handle and win a Casiotone keyboard.
Casio India, vice president, Kulbhushan Seth said, “This is a great year for us as we celebrate 25 years in India. In-line with our core philosophy of Creativity and Contribution, our aim has always been to expand the musical instruments market in India by introducing innovative products like keyboards for beginners with smartphone connectivity for easy learning or slim and stylish portable pianos for professionals. We’ve been pioneers in the field of Mini keyboards and feel deeply obliged and humbled to have touched so many lives and inspired many in their childhood to become the great musicians that they are now.”
https://www.facebook.com/salim.merchant.710
https://www.facebook.com/bennydayal/videos/975398616366272
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
