MAM
Casio India stirs nostalgia with its latest campaign
Mumbai: Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand.
The campaign videos shows popular singers and musicians including Shaan, Salim Merchant and Benny Dayal taking a trip down the memory lane, as they talk about their journey in the field of music. The musicians fondly recall their first Casio musical keyboard that made them fall in love with the instruments and melodies. Reminiscing his early days, Shaan recalls how his father’s keyboard encouraged him to follow his dream in music and instilled hope in him to own a similar instrument one day.
The campaign highlights how the brand contributed to the world of music by inculcating creativity and learning through different stages of life. “In the past 25 years, it has attempted to encourage young music enthusiasts to take a chance and venture into the harmonious world of musical learning. Almost every child in India who wishes to learn music starts their journey with a Casio Mini, be it to eventually practice professionally or as a great hobby,” says the brand in a statement.
As part of the campaign, Casio has also rolled out a giveaway contest that encourages fans and followers to share their Casio memories and get a chance to be featured on the official Casio social media handle and win a Casiotone keyboard.
Casio India, vice president, Kulbhushan Seth said, “This is a great year for us as we celebrate 25 years in India. In-line with our core philosophy of Creativity and Contribution, our aim has always been to expand the musical instruments market in India by introducing innovative products like keyboards for beginners with smartphone connectivity for easy learning or slim and stylish portable pianos for professionals. We’ve been pioneers in the field of Mini keyboards and feel deeply obliged and humbled to have touched so many lives and inspired many in their childhood to become the great musicians that they are now.”
https://www.facebook.com/salim.merchant.710
https://www.facebook.com/bennydayal/videos/975398616366272
Brands
From mega bills to spontaneous dates: Swiggy Dineout Valentine’s report
From mega bills to last-minute plans, India celebrated love with flair
MUMBAI: Valentine’s Day 2026 was a feast for the senses and wallets alike, according to Swiggy Dineout. India’s on-demand dining platform revealed how the nation celebrated romance with big gestures, lively nights out, and plenty of spontaneous bookings.
Metropolitan hubs continued to rule the roost with Bengaluru, Delhi, and Hyderabad seeing the most reservations. Emerging cities aren’t far behind, with Ahmedabad, Jaipur, and Chandigarh joining the party. Growth was particularly striking in Surat (up 180 per cent), Vadodara (155 per cent) and Bhubaneswar (145.5 per cent) compared with the previous Saturday.
Mumbai stole the headlines with a single customer splashing out Rs 130,155 – the highest bill in the country. The city also hosted the largest single group booking, with 30 diners coming together to celebrate in style. Most Valentine’s transactions took place between 10pm and 11pm, proving love, and hunger, strike late.
Mumbai stole the spotlight with a mega-spender whose bill made everyone else blush, while savvy diners were cashing in on discounts, including a Pune customer saving 60% and another in Bengaluru saving 50 per cent. Fine dining was on fire, with bookings up 121 per cent year-on-year, though pubs, bars, and lounges remained the crowd favourites, accounting for 30.6 per cent of all reservations. Last-minute romance was the order of the day, with 66 per cent of diners booking within two hours of heading out. Together, India saved over Rs 6 crore, proving that love can be grand, yet thrifty.
Bengaluru, Mumbai, and Delhi led the premium dining rush, showing a growing appetite for curated, high-end experiences. Meanwhile, spontaneous bookings reinforced modern lifestyles, where convenience and instant gratification rule the day.
Whether it was big spends, huge groups, or a last-minute romantic dash, Valentine’s Day 2026 proved love and dining go hand in hand – and sometimes, they go all out.
