Ad Campaigns
Casio India announces a new campaign featuring ‘Har Engineer Ki Khaas Cheez’
Mumbai: Casio India, the country’s largest and most cherished calculator brand, unveils its latest campaign for its flagship scientific calculator, the Casio ClassWiz FX-991CW.
Since its launch, Casio’s ClassWiz scientific calculators have been revered globally for their user-friendly interface and expansive functionality. With the advent of the FX-991CW, Casio sets a new benchmark in scientific calculators, reimagining them in a format that epitomizes simplicity and intuitive design. Offering an enhanced experience and robust capabilities, the ClassWiz FX-991CW is designed to play an instrumental role for Engineering students. ClassWiz offers online visualization of equations via QR Code which helps students to generate equations’ graphs and other graphics on smartphone and tablets. The calculator has over 540 built-in functions with labels presented in a clean, bold sans-serif typeface with enhanced glyphs to represent each scientific function. The keypad has been redesigned, featuring circular cursor keys that are easily accessible from any angle, ensuring effortless navigation.
The film, set amidst the vibrant backdrop of college life, presents a relatable scenario featuring Veer and Dev, two 1st Year Engineering students grappling with the uncertainties of their academic journey. During play rehearsals, Dev worries about the upcoming challenges until three seniors introduce him to the ‘Khaas Cheez’ being the Casio’s ClassWiz calculator. Furthermore, the film adeptly infuses humour into the narrative, illustrating how this powerful tool not only simplifies intricate mathematical problems but also empowers students to unlock their potential, fostering an environment where academic success harmonizes with pursuing passions.
Commenting on the campaign launch, Casio India MD Hideki Imai said, “With the launch of our new campaign, we aspire to connect with bright, young minds, to portray Casio’s ClassWiz not merely as a calculator, but as a catalyst for academic triumph and individual advancement. A key tool ushering their journey ahead, ClassWiz brings technology-first functions that allows students to hone their skills while relying on the efficacy of our product. The simplicity, intuitive design, user-friendly interface, and expansive functionality of this tool makes it an ideal companion for Engineering and Diploma students”.
Commenting on the campaign launch, Continu Media senior creative director Rudraksh Vashist expressed “Crafting the ad film for Casio has been a remarkable experience. In its unique quirky way, the film captures the essence of the Engineering journey of a student and how Casio Classwiz range of scientific calculators empowers the students to sail through it.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
