Brands
Casio celebrates 50 years with limited-edition CASIOTRON TRN-50
Mumbai: Get ready to travel back in time and celebrate Casio’s fiftieth anniversary with the all-new Casiotron TRN-50, a limited-edition masterpiece inspired by the groundbreaking Casiotron that took the world by storm in 1974!
Limited to just 4,000 pieces worldwide, each unit represents a rare opportunity to own a slice of Casio’s legacy, making it a must-have for discerning collectors and watch enthusiasts. What sets these timepieces apart is their individuality; each bears a unique engraved serial number, ranging from 0001/4000 to 4000/4000, underscoring their rarity and collectability.
The groundbreaking Casiotronwas the first of its kind to feature an automatic calendar function and its creation is hailed as a pivotal point in Casio’s history. With a meticulous reproduction of the original design, the timepiece matches the look and size of its predecessor, boasting an external diameter of 39.1mm and a slimmer profile by 0.3mm.
The nods to the past are everywhere – from the textured case and band to the dark blue dial, CASIOTRON logo, and other intricate details that echo the pioneering spirit of the original design. The timepiece seamlessly integrates today’s cutting-edge technology, ensuring that watch enthusiasts get the best of both worlds. Turn the watch over, and you’ll discover the iconic symbol on the case back, updated ever so slightly to commemorate the brand’s 50th anniversary.
Crafted with retro design, dark blue dial, stainless-steel construction and a convenient one-touch three-fold clasp, the TRN-50 maintains the essence of the original with modern features. The watch takes connectivity to the next level with mobile link functionality via Bluetooth, allowing seamless integration with dedicated app. Additional highlights include Multi-Band 6, a powerful LED backlight with selectable duration, five daily alarms, a full auto-calendar, and a remarkable battery life of 11 months on a rechargeable battery or an extended 22 months when stored in darkness with the power save function activated.
The Casiotron TRN-50 is a collector’s item for those who appreciate the bold legacy of Casio. Priced at Rs 39,995, the timepiece is up for grabs at nearby Casio stores. Customers can also purchase this exclusive timepiece online at: https://www.casio.com/in/watches/casio/product.TRN-50-2A/
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
