Brands
Casio and Toyota unveil G-SHOCK MUDMAN GW-9500TLC edition
Mumbai: G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, is excited to announce its latest collaboration with Toyota Land Cruiser, a fusion of rugged durability and automotive excellence. Introducing the G-SHOCK MUDMAN GW-9500TLC-1, a timepiece born from the relentless spirit of Team Land Cruiser Toyota Auto Body (TLC) and the iconic toughness of G-SHOCK.
The GW-9500 stands proudly as the third evolution within the esteemed MUDMAN Series, following in the distinguished footsteps of its predecessors, the GW-9000 and GW-9300. Nestled within the prestigious Master of G series, renowned for its unparalleled resilience, the MUDMAN epitomizes durability in the face of adversity. Crafted to dominate the harshest landscapes, the MUDMAN GW-9500 TLC Edition, with its carbon core guard structure, is engineered to withstand the onslaught of dust, mud, and extreme elements.
The timepiece embodies the spirit of MUDMAN, renowned for delivering peak performance in the harshest conditions, and reflects the enduring challenge embraced by TLC, a seasoned participant in the Dakar Rally, widely regarded as the toughest race in the world. Designed to capture the feel of racing through desert sands, the sand-colored band is printed with a black splatter pattern that evokes tracks left by speeding racers. The stainless-steel bezel components — a first for a GW-9500 model — are ion plated in black to project a bold fearlessness that exudes both strength and practical luxury.
Moreover, this exclusive edition, adorned with the TLC team colors — blue, white, and red — enhances the design, with the team logo proudly displays on the band and case back, celebrating the dynamic collaboration between Toyota Auto Body and G-SHOCK.
This special-edition timepiece is a testament to G-SHOCK and Toyota’s shared commitment to unparalleled quality and thrilling exploration, exemplifying excellence and adventure. Its streamlined and compact profile hosts a sophisticated duplex LCD, providing essential data at a glance for navigating the toughest challenges. With radio-controlled calibration, every second is precise, making it a necessity in the unforgiving realm of extreme racing.
Priced at Rs 24,995, this timepiece is available at Casio India stores nationwide, or online at https://www.casio.com/in/watches/gshock/product.GW-9500TLC-1/
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
