Brands
Cars24 reveals new logo and look to focus on customers
From bold beginnings to a friendlier face, Cars24 refreshes its identity
GURUGRAM: Cars24 is putting the brakes on its all-caps past and steering into a calmer, more human identity. The company has unveiled a refreshed brand as it evolves from a fast-scaling transaction platform into a long-term car ownership ecosystem.
When Cars24 first hit the market in 2015, the aim was simple: get noticed fast. The bold, all-caps CARS24 shouted its presence in a fragmented, opaque market. And it worked. But as the platform became part of people’s lives at different stages, moving cities, expanding families, reassessing needs, the once-loud identity began to feel out of place.
“Being loud helped in the beginning,” said Cars24 founder and CEO Vikram Chopra. “Now, as the company has matured, our work speaks for itself. The new look reflects who we are today: calmer, more human, and focused on earning trust over time.”
The new Cars24 identity swaps all caps for sentence case and introduces an open circular logo. The circle symbolises continuity rather than completion, echoing the real-life cycle of car ownership where cars change hands and needs evolve. Its open form suggests flexibility and movement, rather than closure.
The familiar blue has also been replaced with a brighter, more vibrant shade, signalling attentiveness, warmth, and a human approach. Cars24 says the new look shows that trust does not have to feel distant, and scale can coexist with friendliness.
More than 1,200 hours of design work went into creating a brand that is simple, enduring, and adaptable. While products and services will continue to evolve, the refreshed identity is meant to stay relevant as Cars24 accelerates into its next phase of growth.
With this makeover, Cars24 is putting its mission front and centre: Better drives, better lives, helping customers make smarter choices while keeping support and systems reliable as needs change over time.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
