Brands
Cars24 elevates Divanshu Saxena as chief business officer for Loans24
GURUGRAM: Cars24 has promoted Divanshu Saxena to chief business officer for its financial services arm, loans24, handing him the brief to scale the lending business while keeping a tight grip on risk and returns.
Based in Gurugram, Saxena will lead strategy, growth and execution at Cars24 Financial Services, the group’s NBFC platform, at a time when vehicle financing is becoming both more competitive and more tightly regulated.
Saxena currently heads consumer financing at loans24 and has been central to building one of Cars24’s most profitable verticals. Under his watch, the lending business has posted steady gains in finance penetration, improved portfolio quality and a rising contribution from non-retail lending, all while maintaining disciplined unit economics.
Known internally for a first-principles approach, Saxena combines strategic clarity with operational rigour. His focus on simplifying complex problems and building scalable systems has helped position loans24 as a fast-growing and resilient lender, competing with far larger banks and NBFCs.
Co-founder and group CFO at Cars24, Ruchit Agarwal, said Saxena had played a pivotal role in shaping a “strong and institutionally sound” financial services business and would be key to the next phase of growth.
Before joining Cars24, Saxena worked as a project leader at Boston consulting group, focusing on financial services and industrial goods. He is an alumnus of IIM Calcutta, where he graduated with institute rank three and a silver medal, and SRCC, University of Delhi.
As Cars24 doubles down on vehicle financing, the promotion underlines a clear bet on home-grown leadership. In a capital-hungry lending market, steady hands now matter as much as speed.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
