Brands
Carriall onboards KL Rahul as their brand ambassador
Mumbai: Carriall, renowned for its innovative smart travel luggage, premium quality, and unwavering focus on design and functionality, proudly announces the appointment of Indian International Cricketer KL Rahul as its brand ambassador. This collaboration symbolizes the fusion of elegance, sophistication, and practicality, making KL Rahul the perfect representative for Carriall. KL Rahul, known for his uber-cool and stylish persona, effortlessly embodies the essence of smart luggage brand Carriall.
Through this association, Carriall aims to harness KL Rahul’s pan-India appeal to expand its offline presence as well. While the brand has primarily operated online, KL Rahul’s endorsement will enable Carriall to establish a robust foothold in offline markets nationwide. This strategic move is poised to enhance brand visibility and accessibility to a broader audience.
The Carriall co-founder and CEO Nilesh Ahire expressed, “Carriall has always epitomized sophistication, and KL Rahul effortlessly personifies this elegance. As a brand catering to the upmarket segment, we recognize KL Rahul’s allure, resonating with our target demographic. His style exudes cool understatement, aligning seamlessly with Carriall’s positioning as a premium travel luggage brand that seamlessly blends trendiness with functionality.”
KL Rahul, sharing his thoughts on joining The Carriall Co, said, “I am honoured to be associated with Carriall, as I’ve always been inclined to support Indian brands that uphold global standards. As a passionate traveller, I understand the significance of well-crafted, functional, smart and durable travel gear. Carriall’s dedication to innovation and quality mirrors my personal values as an athlete who is constantly on the move.”
In addition to his role as brand ambassador, KL Rahul will feature prominently in all upcoming campaigns promoting Carriall’s products during festive and sale seasons. These campaigns will spotlight the brand’s premium luggage offerings and underscore the value they provide to travellers seeking a blend of style and functionality.
KL Rahul, is not only the brand ambassador for Carriall but also a dynamic cricket sensation, is set to captain the ODI squad in the upcoming India-Australia ODI series. He remains a pivotal member of the cricket world cup squad, further cementing his status as a national sports icon.
Carriall embarks on an exciting journey with KL Rahul, redefining the travel experience for individuals across the country. Together, they aspire to make travel stylish, comfortable, and enjoyable.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
