Brands
Carriall onboards KL Rahul as their brand ambassador
Mumbai: Carriall, renowned for its innovative smart travel luggage, premium quality, and unwavering focus on design and functionality, proudly announces the appointment of Indian International Cricketer KL Rahul as its brand ambassador. This collaboration symbolizes the fusion of elegance, sophistication, and practicality, making KL Rahul the perfect representative for Carriall. KL Rahul, known for his uber-cool and stylish persona, effortlessly embodies the essence of smart luggage brand Carriall.
Through this association, Carriall aims to harness KL Rahul’s pan-India appeal to expand its offline presence as well. While the brand has primarily operated online, KL Rahul’s endorsement will enable Carriall to establish a robust foothold in offline markets nationwide. This strategic move is poised to enhance brand visibility and accessibility to a broader audience.
The Carriall co-founder and CEO Nilesh Ahire expressed, “Carriall has always epitomized sophistication, and KL Rahul effortlessly personifies this elegance. As a brand catering to the upmarket segment, we recognize KL Rahul’s allure, resonating with our target demographic. His style exudes cool understatement, aligning seamlessly with Carriall’s positioning as a premium travel luggage brand that seamlessly blends trendiness with functionality.”
KL Rahul, sharing his thoughts on joining The Carriall Co, said, “I am honoured to be associated with Carriall, as I’ve always been inclined to support Indian brands that uphold global standards. As a passionate traveller, I understand the significance of well-crafted, functional, smart and durable travel gear. Carriall’s dedication to innovation and quality mirrors my personal values as an athlete who is constantly on the move.”
In addition to his role as brand ambassador, KL Rahul will feature prominently in all upcoming campaigns promoting Carriall’s products during festive and sale seasons. These campaigns will spotlight the brand’s premium luggage offerings and underscore the value they provide to travellers seeking a blend of style and functionality.
KL Rahul, is not only the brand ambassador for Carriall but also a dynamic cricket sensation, is set to captain the ODI squad in the upcoming India-Australia ODI series. He remains a pivotal member of the cricket world cup squad, further cementing his status as a national sports icon.
Carriall embarks on an exciting journey with KL Rahul, redefining the travel experience for individuals across the country. Together, they aspire to make travel stylish, comfortable, and enjoyable.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
