Brands
Carnival Cinemas opens its first multiplex in north India
NEW DELHI: The Carnival Cinemas have launched a three-screen multiplex in EuroPark Mall of Sahibabad near Delhi with the screening of Akshay Kumar’s Entertainment.
The Carnival Group had earlier acquired HDIL’s multiplex chain Broadway Cinemas.
Following the strategy of ‘Vision 300’ (launching of 300 screens by 2015), Carnival Cinemas has spread its footprints in metros and pan India with an aim to offer better and enhanced quality movie watching experience across the nation.
Carnbival Group Chairman Shrikant Bhasi said, “After tapping metros, this is another step towards growth of Carnival Cinemas in tier II and III cities. Our mission and vision is to provide quality service and an excellent movie watching experience to our viewers. We are sure that Carnival Cinemas will become a major hub for entertainment with providing best facilities to our customers in the coming year. As competition, we plan to achieve our mission of phase one, as we see space for us to operate 300 screens”.
CEO PV Sunil told indiantelevision.com that this takes the total of Carnival screens to 40, and the Sahibabad theatre is the first in north India owned by the group.
Equipped with best technologies, Carnival has tapped the Europark mall in an area which is densely populated with major educational institutions and other industries. The connectivity of the locality with rest of Ghaziabad is another plus point to gear up the beginning.
Carnival Group is a Mumbai-based corporate with diversified business in hospitality, media and entertainment fields. It has already established its brands in movie production, distribution and exhibition along with food courts, events, equipment rentals as well as a music label. Carnival is currently present in Kerala, Karnataka, Tamil Nadu, Maharashtra, Madhya Pradesh, Uttar Pradesh and West Bengal.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
