Brands
Carnival Cinemas opens its first multiplex in north India
NEW DELHI: The Carnival Cinemas have launched a three-screen multiplex in EuroPark Mall of Sahibabad near Delhi with the screening of Akshay Kumar’s Entertainment.
The Carnival Group had earlier acquired HDIL’s multiplex chain Broadway Cinemas.
Following the strategy of ‘Vision 300’ (launching of 300 screens by 2015), Carnival Cinemas has spread its footprints in metros and pan India with an aim to offer better and enhanced quality movie watching experience across the nation.
Carnbival Group Chairman Shrikant Bhasi said, “After tapping metros, this is another step towards growth of Carnival Cinemas in tier II and III cities. Our mission and vision is to provide quality service and an excellent movie watching experience to our viewers. We are sure that Carnival Cinemas will become a major hub for entertainment with providing best facilities to our customers in the coming year. As competition, we plan to achieve our mission of phase one, as we see space for us to operate 300 screens”.
CEO PV Sunil told indiantelevision.com that this takes the total of Carnival screens to 40, and the Sahibabad theatre is the first in north India owned by the group.
Equipped with best technologies, Carnival has tapped the Europark mall in an area which is densely populated with major educational institutions and other industries. The connectivity of the locality with rest of Ghaziabad is another plus point to gear up the beginning.
Carnival Group is a Mumbai-based corporate with diversified business in hospitality, media and entertainment fields. It has already established its brands in movie production, distribution and exhibition along with food courts, events, equipment rentals as well as a music label. Carnival is currently present in Kerala, Karnataka, Tamil Nadu, Maharashtra, Madhya Pradesh, Uttar Pradesh and West Bengal.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
