Ad Campaigns
CarDekho launches new ‘monu-mental’ TVC highlighting new feature
MUMBAI: CarDekho’s recently released quirky TVC will strike a chord with auto enthusiasts who are ‘senti-mental’ about their car and if they believe that all the information, right down to the vehicle’s sound, is ‘instru-mental’ before making a purchase?
Highlighting the new ‘Feel the Car’ feature available on the CarDekho app, the off-hand, humorous TVC highlights the unique approach undertaken to bring alive a car through the app feature that enables a truly immersive virtual car experience for users.
Contrary to the normal video advertisements featuring “industry experts,” the entire TVC has been shot with real employees, with all the aspects such as shooting, editing, casting or post-production being handled in-house by CarDekho to maintain the integrity and clarity of the messaging.
Speaking on the TVC, CarDekho CMO LK Gupta said, “We know how attached Indian consumers are to their cars, and we know how crazy our own employees are to develop product features to really bring alive a virtual car experience. This new TVC is the perfect way of defining the new feature, explained and demonstrated by the actual mavericks behind the development. We are confident that our new feature will enhance user experience and allow consumers to make the most informed car purchase decisions.”
With a full 360 degree interior and exterior view, recreation of the sounds such as horn, ignition or revving, embedded video and text pop-ups to explain various car features, CarDekho’s ‘Feel the Car’ feature is a high-functionality development. With a unique confluence of video, text and audio stimulus made available for users to peruse, CarDekho has customised the feature for more than 40 popular car models.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
