MAM
Carat wins Baderwals Infraprojects media account worth Rs 200 million
MUMBAI: Carat Media Services has bagged the media duties for Baderwals Infraprojects worth Rs 200 million. Previously, a land procurement, holding and banking firm, the company plans to foray into the realty domain in the country and therefore decided to award its planning and buying functions to Carat.
Speaking to Indiantelevision.com Baderwals Infraprojects president marketing Nilanjan Maitra said, “In making a strategic shift into the dynamic category of realty business, we needed a media partner to hold our hand and support our growth in this segment. The expertise in planning and buying that Carat brought to the table urged us to select them.”
The other players in the fray included Group M’s Motivator, and two local players – a Madison based agency and Hitads. The creative duties were awarded to Latitude 23 about six months ago.
Baderwals which has a land bank worth Rs 4.5 billion, will launch itself originally be developing state-of-art commercial and residential projects in Delhi, NCR and extended region with the initial investment of Rs.11 billion. The company plans to develop 11 projects across the country.
Commenting on this strategic shift, Baderwals Infraprojects Pvt. Ltd. chairman and managing director Sushil Baderwal said, “The Real Estate growth in the country is riding high to the levels of 20 per cent to 60 in the past decade and is showing signs of future swell in the coming period. Baderwals taking advantage of the present favorable conditions in the realty biz are now sailing into the sea of construction and development of realty.”
In the past, Baderwals has erected mega projects like – Township, Group Housing , Malls, Multiplexes and Hotels, Education and Entertainment in Delhi and NCR and extended tier II and tier III cities, followed by several other potentially lucrative regions of the country. As it expands into different regions in conjunction, the group will be able to meet the aspirations of “B” class cities, informs an official release.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
