Brands
Carat Fresh wins Bookmycab.com’s PR mandate
MUMBAI: Carat Fresh PR, from the Aegis Media Group, has won the PR mandate for Bookmycab.com.
Carat Fresh PR is the PR arm of Carat Fresh Integrated. Commenting on the development Carat Fresh Integrated vice president Sidharth Ghosh, “We are truly excited to be associated with Bookmycab.com. which operates in a challenging segment like radio taxi service. We are confident of supporting Bookmycab.com. business objectives with our insight-driven strategy and effective communications.”
Added Bookmycab.com CEO Avinash Gupta, “We are extremely delighted to partner with Carat Fresh Integrated and are looking forward to a strong and successful association. Agency will be responsible for building brand awareness, corporate reputation and strategic visibility for the Bookmycab.com business in India. They have a very successful track record and the required insights the ability to understand our business.”
The client list of the agency on the PR front include: SCA , Madame, Accelya Kale, Richfeel, Diaped, Ayushakti.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
