Brands
Caprese’s Aurora bags redefine standards with color changing effects
Mumbai: Get ready to be mesmerized by Caprese, the premium handbag brand, as they launch the groundbreaking Aurora Collection. This collection is the most innovative collection of bags by Caprese, featuring revolutionary color-changing technology that will add a touch of magic to your daily fashion.
The Aurora Collection is a testament to contemporary chic, offering designs that are visually stunning and inherently captivating. These bags stand out with their innovative color-changing properties, crafted from photochromic material. When exposed to sunlight, they undergo a magical metamorphosis, revealing an array of new hues and shades. The real charm of the Aurora Collection lies in its transformative ability, making it a true game-changer in the world of fashion accessories.
Caprese business head Pushpita Gaur highlights the brand’s commitment to pushing the boundaries of style and functionality, saying, “At Caprese, we are inspired by the ever-changing beauty of the natural world. The Aurora Collection is an experience, a reflection of that beauty.”
While the color-changing feature is dazzling, these bags don’t compromise on functionality. Meticulously crafted to meet the demands of modern women, the collection includes medium satchels, large totes, medium totes, and slings, offering a variety of options for different occasions. However, the star of the collection is the ‘Fashion Backpack’ and the ‘Laptop Tote.’ Aurora Bags were also showcased in Lakmé Fashion Week x FDCI October 2023 X Caprese.
Fashion backpack: This bag blends the style of a backpack with the elegance of a handbag, offering both fashion-forward design and functionality. The innovative color-changing feature extends to the ‘Fashion Backpack,’ making it a must-have for trendsetters who demand style and practicality.
Laptop Tote: Designed for the modern woman on the move, the ‘Laptop Tote’ seamlessly integrates color-changing technology with the convenience of a laptop bag. It’s not just a bag; it’s a statement of contemporary fashion and versatility.
The Aurora Collection is available at an attractive price range of Rs 3299 to Rs 4999/-. You can find these captivating bags in Caprese’s retail stores, on their website, and through various e-commerce platforms, including Myntra, Nykaa, and more.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
