MAM
Canon to spend Rs 400 million on marketing this festive season
MUMBAI: Canon India, a digital imaging company, will spend Rs 400 million on marketing during this festive season, 34 per cent more than a year earlier.
Canon India‘s camera division marketing spends comprise almost 72 per cent of Canon India‘s overall marketing budget of Rs 1.42 billion for 2012. This year, the camera division also has increased its marketing budget from Rs 760 million in 2011 to Rs 1.02 billion in 2012, which is also an increase of over 34 per cent.
Canon has registered a 32 per cent growth in the first six months of 2012 driven by a strong 60 per cent growth in its camera business. The growth drivers were “aggressive” marketing, new product launches, “attractive” pricing, retail expansion and portfolio expansion. Canon has also entered into the cinematography domain with the launch of its Cinema EOS C300 camera.
The company has rolled out a new marketing campaign for Onam, featuring its brand ambassador Anushka Sharma. The Onam campaign is an extension of Canon‘s ‘What Makes Us Click‘ campaign. The company is also pushing its in-shop and retail visibility by placing Ground Standing Boards (GSBs) and point of sale material at all Canon retail outlets in the region.
Canon India SVP Alok Bharadwaj said, “We are reconfiguring our photography business in India with youth-centric propositions using a three-pronged strategy of celebrity endorsement, imaging brand stores expansion and strong product lineup.”
To kick-start its festival sales plan, Cannon has announced price reduction for 11 camera models. We are also expanding imaging brand stores to 100 by end this year. All this will help us to reach revenues of Rs 21 billion in 2012 with a market share of 25 per cent in cameras and 45 per cent in DSLR.
Last year, Cannon held the No. 1 position in the DSLR cameras category and were among the top two digital cameras brands in Kerala during Onam and it aims to replicate that performance or go a step further. “We would like to announce signing of three new brand stores in Kerala to be opened before Christmas this year.”
Canon India assistant director and head of ICP division Seiji Hamanishi added, “Canon has a substantial market share in Kerala and plans to further its leadership during the current festive season. To consolidate this lead, Canon has recently launched a new range of 21 camera models and nine new lenses.”
The models where Canon slashed the prices are – 5 models of Canon PowerShot Series – A1200, A2300, A2400, A3400 and A4000; 4 models of Canon IXUS series – IXUS 125, IXUS 240, IXUS 500 and IXUS 510; 2 models of Canon PowerShot SX series – SX 240 and SX 260. As part of the Onam festive offer, Canon is also offering a 4GB SD card and a carry case to each customer on the purchase of a digital camera.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
