Ad Campaigns
Canon India launches pan-India campaign for its new camera
NEW DELHI: Canon has rolled out an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D. The tagline is ‘Get ready with EOS 1300D’
The campaign adopts a strategy of capturing simple moments of life with the Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasions and moments in life like weddings, birthdays, travel/adventure where the Canon EOS 1300D camera becomes a natural fit.
This pan India campaign kick-started on 8 April and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.
To garner maximized consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across print, television, digital, outdoor and cinema. To add on to the campaign Canon has a consumer interaction and engagement campaign through “Ready with EOS 1300D” contest and build sustainability through re-targeting.
Canon India vice president of Consumer Imaging and Information Centre Andrew Koh, said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”
The EOS 1300D promotions kicked-off with a day- long bloggers meet in the capital city on 30 March 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.
The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and full HD video recording.
The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II and EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
