Ad Campaigns
Canon India launches EOS R series marvel ‘EOS R6 Mark II’
Mumbai: Canon India has launched its latest marvel in the EOS R line-up, ‘EOS R6 Mark II’. To announce the launch of this new product, Canon India presents a new digital film titled Make It Dramagic.
The film beautifully weaves together the soul of photography and filmmaking, which is that of capturing raw emotions and depicting the story in every moment. The central concept of the digital film depicts how a creative professional recognises the drama and how the right camera ignites the visual magic to create an ideal capture. It is a celebration of creativity across genres and the creator’s magical vision that comes alive with a camera that is best suited for diverse needs.
Rolled out across Canon India’s social media handles, the film takes one through many visually appealing scenarios, from a dramatic slow motion of the horse jumping on land to a pre-wedding shoot of a couple underwater to capturing the mesmerising aerial dancer in the air that demonstrates the superiority of the ‘EOS R6 Mark II’ in stills and movies.
It also sheds light on the game-changing features of the camera, including a resolution of 24.2 megapixels, 4K 60p, and full HD 180p. As the film progresses from one visual to the next, the “EOS R6 Mark II” promises ‘100 per cent Dramagic’ with 6K RAW movie external recording with an electronic shutter at 40 fps, HDR model for moving objects, and normal ISO 102400 + IS for both indoor-outdoor and day-night shoots.
On the launch of the film, Canon India senior director of consumer system products and imaging communication business C. Sukumaran said, “At Canon, we believe in creating imaging solutions that push creative boundaries for photographers and filmmakers to capture the extraordinary. The digital film celebrates the spirit of Dramagic that can be brought to reality with our latest marvel, the ‘EOS R6 Mark II.’ The futuristic build and advanced features of the ‘EOS R6 Mark II’ with respect to image quality and post-production speed, make it an effortless fit across genres. We are of the utmost belief that India will be in as much awe of this new marvel and what it can do as we at Canon are.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
