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Canon India jumps into festive fray
KOLKATA: For any Bengali worth his rosogulla, there can be no greater festival than Durga Puja. And so, not just the people in the country’s east but also major companies located there are gearing up for the festivities.
In keeping with the celebratory mood, digital imaging company Canon India is going all out with a comprehensive ad campaign comprising print and radio as well as placement of point-of-sale material featuring brand icon Anushka Sharma at all Canon retail outlets.
The campaign, a mix of above-the-line (ATL) and below-the-line (BTL), focuses on Canon’s digital compact and DSLR camera range. The company has kicked-off a new TV commercial featuring its digital SLR EOS 70D being rolled out from this month. New models too have been launched ahead of Durga Puja.
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But, it doesn’t end there. For Canon, it is more about strengthening its connect with consumers in the most effective way, a Kolkata-based brand analyst pointed out.
Speaking about business in the eastern region, Canon India executive vice president Alok Bharadwaj said that despite the economic slowdown, the company has achieved 27 per cent growth in the DSLR business in the eastern region and has maintained a steady growth rate of 10 per cent across India.
“The current DSLR India market with 2.5 lakh units is expected to grow to 5 lakh units in three years. By expanding offerings with variants of combos and discounts between 10 and 40 per cent, we are preparing for a strong foothold in this segment,” he said.
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
