MAM
Cannes Lions 2022 Day 3: India earns 50 shortlists, ups its shortlists tally to 107
Mumbai: Continuing its good run at the Cannes Lions 2022 festival, India on day three saw a record 50 shortlists across six categories – Direct, Creative Data, Media, PR, Social & Influencer and Creative B2B. This takes the country’s total tally to 107 shortlists currently.
Social and Influencer
Under this category, the Indian contingent earned 14 shortlists. Dentsu Creative India’s star campaign ‘The Unfiltered History Tour’ campaign done for Vice Media clinched five shortlists.
Ogilvy gained one shortlist for the ‘Shahrukh Khan – My Ad’ campaign.
FCB India and Kinnect’s ‘Chatpat’ campaign got four shortlists. The agency’s ‘Unbox Me’ campaign, created for Unaids, got another three shortlists. It also received another shortlist for the ‘Nominate Me Selfie’ campaign.
PR Lions
There are 13 shortlists for India in the PR category.
FCB India leads this category as well with 6 shortlists. The agency’s campaign in association with Kinnect India titled ‘Chatpat’ secured three shortlists. The other three shortlists are for FCB India’s ‘Unbox Me’ campaign done for Unaids.
VMLY&R clinched three shortlists in the PR category- all three were for the agency’s campaign ‘Adeli’ done for Unipads.
BBDO India’s ‘See Equal Share The Load (Integrated)’ campaign done for Ariel secured two shortlists.
Dentsu Creative’s ‘The Unfiltered History Tour’ received a single shortlist. Ogilvy India’s ‘NothingCoin’ created for Cadbury 5 Star gained a shortlist in the PR category.
Media
In the Media category, Indian agencies secured 12 shortlists, of which six were garnered by FCB India along with FCB Chicago. The agency got three shortlists for the ‘Nominate me Selfie’ campaign done for the Times of India and three for SOS Children’s Village India’s campaign ‘Chatpat’. The latter campaign was co-created by the agency along with Kinnect.
The category also saw Ogilvy India getting three shortlists – Two for Cadbury Perk’s ‘Perk Disclaimer’ campaign and the third one for Cadbury Celebrations’ ‘Shahrukh Khan – My Ad’ campaign.
BBDO India scored two shortlists for P&G’s ‘Name Change Pack ‘#ShareTheLoad’ and ‘See Equal #ShareTheLoad’ campaigns.
Mindshare’s ‘Bring Colors Back in the Lives of the Weavers’ campaign created for Sunlight Detergent fetched it one shortlist.
Direct
In the Direct category, Indian agencies scored nine shortlists.
FCB India gained six shortlists- three for its ‘Chatpat’ campaign done for SOS Children’s Villages India and jointly executed by FCB India and Kinnect India. FCB India’s ‘The Nominate Me Selfie’ done for Public Pressure Group earned two shortlists. ‘Unbox me’ for Unaids done by the agency secured one shortlist in the Direct category.
Ogilvy India secured two shortlists while McCann Worldgroup India has one shortlist in the Direct Lions.
‘Shah Rukh Khan – My Ad’ campaign done by Ogilvy India has been shortlisted under two subcategories in Direct Lions.
McCann’s ‘Shagun Ka Lifafa’ done for Ujjivan Small Finance Bank got shortlisted in Direct Lions.
Creative Data
‘Shah Rukh Khan – My Ad’ campaign done by Ogilvy India has secured two shortlists in Creative Data Lions category.
If we think about how many times you visited a paediatrician during the year for your child’s fever, or went to the pharmacy for cough syrup, antacids, or prescription cream; how many physiotherapy appointments your spouse had throughout the year, or how many routine diabetes check-up appointments you had; most families would say that the ongoing healthcare cost to their family isn’t necessarily the sudden expense of a grown adult being admitted to the hospital, but rather the ongoing and regular expenses of running the household. Because of this, the search for the best family health insurance plans in India have evolved to include OPD covering as a significant factor in their decision making process.
As someone who has reviewed countless policies for families, I’ve seen a clear shift. Families are no longer satisfied with a plan that only activates during a hospital crisis. They want a partner for everyday wellness, and that’s what modern, comprehensive Health Plans for Family aim to be.
OPD Cover: The Game-Changer in Family Health Insurance
OPD, or Outpatient Department, cover handles expenses incurred outside of a hospital admission. This includes:
- Doctor consultation fees (General Physicians and Specialists)
- Diagnostic tests (blood work, X-rays, MRIs)
- Pharmacy bills (medicines prescribed)
- Minor procedures (dressing, injections)
Without OPD coverage, all these costs come directly from your monthly budget. A comprehensive Health Insurance with OPD Cover absorbs these shocks, transforming your policy from a seldom-used safety net into an active, year-round health management tool. For a family with children or aging parents, this isn’t a luxury; it’s a practical necessity.
Identifying the Best Family Health Insurance Plans In India with OPD
Not all OPD covers are created equal. When comparing Health Plans for Family, you must dig into the specifics. Here’s what separates the good from the truly valuable:
Integrated vs. Add-on Cover: Some of the Best Family Health Insurance Plans In India bundle OPD within the base plan (e.g., HDFC Ergo’s Optima Restore). Others offer it as a paid add-on rider. Integrated covers are often more seamless, but add-ons allow you to customize. Compare the sub-limits and overall value.
Realistic Sub-Limits: OPD coverage always has limits. Look for plans that offer a dedicated annual OPD sum insured (e.g., ₹10,000-₹25,000 per family) rather than a tiny per-consultation limit. This gives you flexibility, you can use it for a few major diagnostics instead of just small consultations.
Cashless OPD Network: The true convenience of health insurance with OPD cover is cashless access. Leading insurers have tied up with pharmacy chains, diagnostic centers, and clinic networks. You can walk in, show your card, and walk out without paying upfront. Check the insurer’s network partners in your locality.
Simplified Claims Process: For reimbursements outside the cashless network, the process should be digital and straightforward—via an app with document upload. Cumbersome OPD claim processes defeat the very purpose.
Key Players and What to Look For
Several insurers have pioneered strong family floater plans with OPD benefits. While new products emerge, plans like HDFC Ergo’s Optima Restore, ICICI Lombard’s Health Advantage Plus, and Niva Bupa’s ReAssure 2.0 have been notable for their structured OPD components. Star Health’s Family Health Optima also offers a comprehensive package.
However, the plan name is less important than its architecture. Your checklist for the Best Family Health Insurance Plans In India with OPD should verify:
Adequate In-patient Sum Insured: This is your core cover. Don’t compromise this for OPD. Start with at least ₹15-20 Lakh for a family of four.
Restoration Benefit: Crucial for families. It restores your main sum insured if exhausted, often including the OPD cover.
No Claim Bonus (NCB): Your reward for a healthy year should protect your OPD benefit too, often by increasing your overall sum insured.
Preventive Health Check-ups: A sign of a wellness-oriented insurer. Many top Health Plans for Family include free annual check-ups, complementing the OPD benefit.
Making the Smart Choice for Your Family
Choosing the right plan requires a simple audit. Tally your family’s average annual spend on doctor visits, tests, and medicines. You’ll likely find it’s a significant amount. Then, compare the premium of a comprehensive Health Insurance with OPD Cover against a basic plan plus your out-of-pocket OPD expenditure. The difference is often negligible, but the value is monumental.
For families, the Best Family Health Insurance Plans In India will be those that acknowledge the fact that the “real” journey for your family’s health occurs daily and not just during emergencies. By choosing a Family Health Insurance plan with meaningful OPD coverage, you will not only be insuring against your family getting sick, but also investing in your family’s ability to see their doctors or other healthcare providers on a more frequent basis for non-emergency issues and providing your family with a significant degree of peace of mind with regards to their financial and physical well-being. The shift away from reactive insurance to proactive insurance by families is now essential; it has become a necessity for the modern family that is living with intention.
