MAM
Cannes Lions 2011: JWT gets its first nomination
MUMBAI: Two Indian campaigns have been shortlisted in the Film Lions category.
JWT India has got its first nomination at the 58th International festival of Creativity.
The agency has managed to get a recommendation in the Film Lions category for its campaign — ‘Endless Good bye‘ — executed for Bharti Airtel.
The 90-second spot was created to launch Bharti Airtel‘s 3G video calling facility. The television commercial was shot in Prague and showed that a man and a woman are never apart, even after they say their goodbyes.
Also, breaking in was the omnipresent ‘Silent Anthem‘ by Mudra Communications. This campaign has already won a Silver in the PR category and picked two Bronze in the Promo & Activation group.
Furthermore, JWT was nominated in the Commercial Public Services subcategory, Mudra has got its recommendation in the Corporate Image subcategory.
The Film Lions Jury is presided over by Young & Rubicam global chief creative officer Tony Granger. Grey India NCD Malvika Mehra is also part of the Jury.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
