Ad Campaigns
Canara HSBC Life Insurance collaborates with Amazon Ads
Mumbai: Canara HSBC Life Insurance is thrilled to be working with Amazon Ads for an innovative on-box advertising campaign. As part of the collaboration, Canara HSBC Life Insurance will use Amazon Ads’s unique on-box advertising #UnboxingHappiness to promote its latest savings-cum insurance plan, the “iSelect Guaranteed Future Plan”.
‘Amazon Ads’ On-box advertising is available on its delivery boxes and packages being delivered to customers. Canara HSBC Life Insurance is delighted to utilize this space to enhance awareness and effectively communicate the benefits of “iSelect Guaranteed Future Plan”. A unique QR code is placed on the box which customers can scan to reach the Canara HSBC Life Insurance online buying platform and enquire about or purchase the specific plan.
With delivery of the branded boxes directly to customers’ doorsteps, Canara HSBC Life Insurance aims to reach and connect with relevant audiences. The campaign will focus on key metropolitan cities including Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, and Chennai.
Canara HSBC Life Insurance chief digital & strategy officer Rishi Mathur stated, “We are thrilled to work with Amazon Ads for this innovative advertising campaign. Amazon Ads’s on-box branding service is on point in helping us reach out in a unique and impactful way to our audience and showcase “iSelect Guaranteed Future” plan as well as further amplifying our digital presence across segments. The collaboration aligns perfectly with our goal of leveraging new opportunities to engage with our potential customers. We are confident the collaboration will drive product awareness and prompt customers to explore company’s digital offerings.”
Commenting on the association, Amazon Ads India director Vijay Iyer said, “We’re excited to collaborate with Canara HSBC Life Insurance on this on-box advertising campaign. With on-box branding, Amazon Ads is helping advertisers truly think ‘outside the box’. Though not out-of-home advertising in the typical sense, the boxes serve as mini billboards, allowing brands such as Canara HSBC Life Insurance to deliver relevant marketing at scale.”
Canara HSBC Life Insurance is committed to delivering innovative solutions that cater to the evolving needs of the customers; the on-box advertising by Amazon Ads is a step towards surprising and delighting customers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
