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Canadians watch over 20,000 TV commercials annually
MUMBAI: The average adult Canadian watched over 1,240 hours of television and an estimated 20,000 television commercials in 2004 based according to research conducted by Digital Home Canada.
Digital Home Canada arrived at those numbers after an in-depth analysis of the CRTC Broadcasting Policy Monitoring Report (BPMR) 2005, information from the Television Bureau of Canada, and the Bureau of Broadcast Measurement (BBM).
The numbers mean that the average Canadian adult spent more than 166 hours last year watching television commercials. This is equivalent to the number of hours worked in a month by the average Canadian worker!
According to the CRTC’s BPM Report, Canadians aged 2+ watched television on average 21.4 hours per week in 2004 and over 1,110 hours of television annually. Contrary to the complaints of many parents, younger Canadians actually watch considerably less television than adults which results in the average adult Canadian adult Canadian watching considerably more than 21 hours per week. (See chart below for a breakdown by age)
The Television Bureau of Canada (TVB), on its website says that the average Canadian Female 18+ watched just over 25 hours a week of television in the Fall of 2004 while the average Canadian male 18+ watched just under 21 hours a week. Combined the TVB says the average Canadian adult watches 3 hours and 24 minutes of television daily or more than 1,240 hours annually.
WOf course not all of those hours are spent watching commercial television. That 1,240 hours also includes time spent watching non-commercial television such as Video-On Demand, pay television and commercial free broadcasters such as PBS and TVO.
Accounting for the time spent watching non-commercial television, Digital Home Canada estimates that the average adult Canadian watched over 900 hours of commercial television in 2004. A typical hour of commercial television in Canada contains 12 minutes of commercials therefore those 900 hours of commercial television contained over 11,000 minutes of commercials. Since most television commercials are 30 seconds in length that 11,000 minutes of commercials translates into over 22,000 commercials annually.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
