MAM
Canadian Wood hands over digital duty to White Rivers Media
MUMBAI: In a multi-agency pitch, White Rivers Media has successfully bagged the digital marketing mandate for Canadian Wood. The account shall be handled out of the head office in Mumbai.
Forestry Innovation Investment (also known as Canadian Wood) is the crown agency of the government of British Columbia (BC), the westernmost province of Canada. Started in the year 2013, its mandate is to promote sustainable and durable wood from BC to India, spread awareness and educate the Indian market about certified lumber and other wood species through seminars, exhibitions and other networking systems.
White Rivers Media has been entrusted with the task of structuring the digital brand strategy, curating content marketing ideas and managing end-to-end digital and creative execution for the brand for the online and offline audience.
Canadian Wood director of India market development Nirmala Thomas says, “White Rivers Media comes with creative-edge and strategic insight and we weren’t just looking for a digital marketing partner, but someone who is creatively strong and understands the category, business aspects, and markets we are operating in. We are hoping to see path-breaking ideas in this partnership.”
White Rivers Media CEO and co-founder Shrenik Gandhi adds, “We are glad to be associated with Canadian Wood and look forward to creating some engaging B2B communication stories for them. Their messaging is highly clutter breaking and engaging and we hope to add on to the same.”
White Rivers Media is an independent Indian digital marketing agency, specialising in end-to-end digital, social, AI-driven re-marketing and video marketing for top e-commerce, B2B and B2C brands in India including HDFC Realty, OnePlus, ALTBalaji, Tata Cliq, Zivame amongst others and has offices in Mumbai and Gurgaon.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
