Brands
Cadbury Silk revives ‘Say it with silk’ with AI-themed Valentine’s film
Mumbai, January 30, 2026: Mondelez India has brought back Cadbury Dairy Milk Silk’s flagship Valentine’s platform ‘Say it with silk’, rolling out a new digital film that explores romance in an increasingly AI-driven world while urging consumers to express love through heartfelt, tangible gestures.
The latest chapter of the long-running campaign contrasts algorithm-generated expressions with genuine human emotion, positioning Silk as a symbol of authenticity in an era of automated communication. The brand has also unveiled refreshed Valentine’s Day packaging in its signature purple and gold, designed to elevate gifting during the festive season.
The campaign is supported by a high-impact 360-degree amplification strategy spanning music collaborations, content partnerships, influencer activations, outdoor media and in-store promotions across traditional trade, modern retail and quick-commerce platforms.
Mondelez India vice president of marketing Nitin Saini, said the initiative reflects the need to preserve emotion and intent in expressions of love as technology reshapes everyday communication.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
