MAM
Cadbury Gems blasts off with a cosmic new ad campaign
MUMBAI: Cadbury Gems, India’s most playful bite-sized chocolate brand, is launching into orbit with its latest campaign, taking fun to a whole new galaxy. True to its tagline, Jitney Colours, Utni Masti, the campaign is a riot of colours, cosmic wonders and pure, unfiltered joy.
This time, the mischief heads beyond Earth, straight into the vastness of space, where an unexpected adventure unfolds. Bursting with quirky characters, dazzling visuals and a storyline packed with intergalactic excitement, the film is designed to fire up kids’ imaginations—and leave them reaching for a pack of Gems.
The TVC features a couple of astronauts are out in space repairing a spacecraft when one of them is distracted by a ball of Gems and chases it. He plucks one of the Gems candies from the sphere and lo behold it sets of a chain reaction which leads to the breaking up of a large satellite made up of Gems. The explosion scatters the little coloured chocolate delights into space to the astronaut’s delights who soaks himself in the shower of the candies. What makes the film fun for kids, is the background sounds and music that the Ogilvy creative team has used.
Rolling out across TV, digital platforms and social media, the campaign is set to beam its fun-fuelled energy to every corner of the country.
Mondelez India vice president – marketing Nitin Saini said, “Gems is an iconic brand that has sparked spontaneous masti for over five decades. Inspired by childlike curiosity and imagination, our new campaign brings the colourful Gems buttons to life in a wonder-filled cosmos. We hope consumers enjoy watching it as much as we enjoyed creating it.”
Ogilvy India chief creative officer Sukesh Nayak, added, “We are thrilled to launch a fun new campaign for Cadbury Gems. The brand stands for an explosion of colours and fun, and this film delivers on all of that and more. Kids everywhere are fascinated by space and its endless possibilities, so we’ve taken that curiosity and turned it into a visual spectacle. The film is bound to strike a chord with kids and could well become one of the most memorable chocolate ads of modern times.”
To watch the Cadbury Gems space commercial click here.
With its blend of vibrant storytelling, intergalactic masti and irresistible chocolate, Cadbury Gems is proving yet again that when it comes to fun, the sky’s not the limit—it’s just the beginning.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
