MAM
Cadbury Bournvita returns as sponsor of Jhalak Dikhhla Jaa 6
MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, is all set to return with its sixth season on Colors and the channel has renewed the sponsorship deal with Cadbury Bournvita.
Bournvita will continue to be the presenting sponsor of the BBC Worldwide’s show.
Talking about this revived association Colors CEO Raj Nayak said, “Cadbury has always been associated with our channel. Earlier it was because of Bournvita Quiz Contest and also Jhalak Dikhhla Jaa Season 5, which was the first big step for Cadbury. They were very happy with the success of JDJ Season 5 and hence, wanted to continue our association. We, at Colors, are glad that Cadbury’s Bournvita is once again the title sponsor of Jhalak Dikhhla Jaa season 6.”
When asked about the association Madison Media senior VP head of Pinnacle Mumbai Shekhar Banerjee said, “We decide to invest behind reality and talent shows only if the Return on Investment (RoI) justifies. Through propriety researches and RoI linked analytics today we have build a very scientific decision making matrix to choose what property to buy and at how much cost to buy it. Jhalak Dikhhla Jaa has been not just one of the best performing talent shows on Indian television, but with relevant integration it has also delivered a very good RoI on the brand scores of Cadbury Bournvita.”
While Raj Nayak declined to provide details about the other sponsors, he said that efforts are on to reinvent the show this season.
Talking about the unique selling point (USP) of the show, Nayak added, “Jhalak Dikhhla Jaa is based on American show ‘Dancing with the Stars’ which is a novel concept. We have the best recall of judges with Madhuri Dixit, Karan Johar and Remo Dsouza. Besides, the variety of the contestants is also its USP.”
This season’s contestants include singer Shaan, television actors Dhrashti Dhami and Shweta Tiwari.
Brands
Google secures AP discom licence to power $15bn Vizag AI hub
First-of-its-kind move gives tech giant grid control for massive 1GW campus
VISAKHAPATNAM: Google has secured a rare electricity distribution company licence in Andhra Pradesh, marking a decisive shift from being just a power consumer to becoming a power distributor for its upcoming mega data centre hub in Visakhapatnam.
The move effectively rewrites the rulebook for hyperscalers in India. Instead of relying on state utilities, Google will be able to procure electricity directly from generators, including its own renewable sources. This not only cuts out intermediaries but also gives the company tighter control over supply, reliability and long-term costs.
For a business where electricity can account for up to 60 per cent of operating expenses, the economics are hard to ignore. Even more critical is uptime. Data centres demand near-perfect reliability, and owning the distribution layer allows Google to manage outages and load balancing with far greater precision.
At the heart of the plan is a sprawling 1-gigawatt data centre ecosystem spread across more than 600 acres in three locations near Vizag. With an estimated investment of $15 billion over five years, the project is set to become India’s largest single foreign direct investment and Google’s biggest AI-focused facility outside the United States.
The campus is being designed with artificial intelligence workloads in mind, housing the company’s custom tensor processing units to power services such as Gemini, Search and Google Cloud. In scale, the planned capacity is comparable to powering a small city.
Google is not building alone. It has partnered with Adani Infrastructure to develop the physical campuses, while Bharti Airtel will set up an international subsea cable landing station. This connectivity backbone is expected to link the hub directly to a dozen countries, ensuring low latency for global data traffic.
Vizag’s coastal location plays a key role in that strategy. It enables direct access to subsea cables and provides the large volumes of water needed for cooling data centre operations. Equally important is policy backing from the Government of Andhra Pradesh, which fast-tracked approvals and granted the uncommon discom licence to anchor the investment.
Groundbreaking is scheduled for April 28, 2026, with phased commissioning expected to begin by July 2028.
The broader signal is clear. As AI workloads surge, hyperscalers are no longer content plugging into existing infrastructure. They are beginning to build and control it. In Vizag, Google is not just setting up a data centre, it is wiring up its own future.
