MAM
Cadbury Bournvita returns as sponsor of Jhalak Dikhhla Jaa 6
MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, is all set to return with its sixth season on Colors and the channel has renewed the sponsorship deal with Cadbury Bournvita.
Bournvita will continue to be the presenting sponsor of the BBC Worldwide’s show.
Talking about this revived association Colors CEO Raj Nayak said, “Cadbury has always been associated with our channel. Earlier it was because of Bournvita Quiz Contest and also Jhalak Dikhhla Jaa Season 5, which was the first big step for Cadbury. They were very happy with the success of JDJ Season 5 and hence, wanted to continue our association. We, at Colors, are glad that Cadbury’s Bournvita is once again the title sponsor of Jhalak Dikhhla Jaa season 6.”
When asked about the association Madison Media senior VP head of Pinnacle Mumbai Shekhar Banerjee said, “We decide to invest behind reality and talent shows only if the Return on Investment (RoI) justifies. Through propriety researches and RoI linked analytics today we have build a very scientific decision making matrix to choose what property to buy and at how much cost to buy it. Jhalak Dikhhla Jaa has been not just one of the best performing talent shows on Indian television, but with relevant integration it has also delivered a very good RoI on the brand scores of Cadbury Bournvita.”
While Raj Nayak declined to provide details about the other sponsors, he said that efforts are on to reinvent the show this season.
Talking about the unique selling point (USP) of the show, Nayak added, “Jhalak Dikhhla Jaa is based on American show ‘Dancing with the Stars’ which is a novel concept. We have the best recall of judges with Madhuri Dixit, Karan Johar and Remo Dsouza. Besides, the variety of the contestants is also its USP.”
This season’s contestants include singer Shaan, television actors Dhrashti Dhami and Shweta Tiwari.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
